Open to opportunities

Vanessa Arce Córdoba

@vanessaarcecrdoba

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Professional copywriter with expertise in UX writing and content strategy.

Costa Rica

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What I'm looking for

I seek a collaborative environment that values creativity and innovation, where I can contribute to impactful projects and continue to grow professionally.

I am a professional copywriter with over seven years of experience in advertising, communication, and content management. My journey has been driven by a passion for enhancing user experiences through effective communication. I specialize in UX writing, where I assist clients and teams in addressing complex issues by offering innovative solutions that integrate best practices to elevate their content and products.

Throughout my career, I have collaborated with diverse teams, including designers and project managers, to create engaging content for various platforms. My role at Critical Mass involves developing dynamic emails and marketing content while ensuring consistency across multiple brands. At Accenture, I focused on optimizing communication processes and enhancing user-oriented interactions, which has equipped me with a robust understanding of content strategies and UX principles.

My experience spans various roles, from copywriting to content development, where I have honed my skills in storytelling, strategic thinking, and project management. I am dedicated to creating content that resonates with audiences and drives engagement, making me a valuable asset to any team.

Experience

Work history, roles, and key accomplishments

Current

Copywriter

Current

Critical Mass

Oct 2023 - Present (1 year 9 months)

Collaborated closely with design and creative teams to develop dynamic emails and content for marketing campaigns, new product launches, and upgrades. Applied brand voice and tone guidelines to ensure consistency and enhance the user experience across multiple brands.

UX Writing Content Creation Marketing Campaigns User Experience Email Marketing Landing Pages Content

Content Developer

Accenture

Jul 2021 - Present (4 years)

Created more readable and understandable content for multiple documents and formats, including pitch presentations and internal company deliverables. Optimized communication processes and user-oriented interactions using best practices for UX writing, research, and content design.

Content Development UX Writing Content Strategy Design Thinking Content Design Research Copywriting Brand Management Documentation

Copywriter

CreativeDrive

May 2017 - Present (8 years 2 months)

Diligently oversaw the management of the brand's distinct profiles across Central American countries while effectively curating and strategizing social media content. Created all creative content, including concepts, digital campaigns, new products, and video scripts.

Social Media Management Content Strategy Content Creation Copywriting HTML Video Scripts Brand Management Creative Conception

Digital Content Manager

Teah

May 2016 - Present (9 years 2 months)

Managed social media profiles and created engaging content for various digital platforms. Oversaw the strategic planning and execution of digital content initiatives.

Social Media Management Content Creation Content Strategy

Education

Degrees, certifications, and relevant coursework

ULACIT

Certificate, Digital Marketing and Social Media Management

Completed a program focused on digital marketing strategies and social media management techniques. Gained expertise in online advertising, content strategy, and audience engagement across various digital platforms.

Universidad Creativa

Certificate, UX Design

Undertook studies in User Experience (UX) Design, focusing on principles and methodologies for creating user-centered digital products. Developed skills in user research, wireframing, prototyping, and usability testing to enhance digital experiences.