Open to opportunities

Bryan Morales

@bryanmorales

CRM & Lifecycle Marketing Specialist leveraging 5+ years to run lifecycle campaigns, automate workflows, and improve KPI-driven performance.

Costa Rica

Message

What I'm looking for

I’m looking to lead CRM and lifecycle programs end-to-end—building automated email/SMS journeys, strengthening QA and KPI reporting, and collaborating cross-functionally to drive measurable growth and efficiency.

I’m a CRM & Lifecycle Marketing Specialist with 5+ years of experience in lifecycle marketing, campaign management, marketing automation, and team leadership. I manage end-to-end CRM campaigns across Email, SMS, and onsite channels, coordinating copywriting, design, QA, deployment, and KPI tracking to optimize performance and operational efficiency.

In my roles, I’ve led CRM production and QA teams by managing timelines, handling stakeholder communication, and improving workflow processes. I’m also multilingual (Spanish, English, Portuguese) and focus on cross-functional collaboration to deliver reliable, high-impact CRM journeys using CRM workflows and tools like Xtreme Push, OPCRM, and Jira.

Experience

Work history, roles, and key accomplishments

CRM Coordinator

Ola Azul

Oct 2023 - Oct 2025 (2 years)

Managed end-to-end CRM campaigns across Email, SMS, and onsite channels, coordinating copywriting, design, QA, and deployment workflows. Tracked campaign KPIs and optimized processes to improve campaign execution.

CRM Campaign Management Marketing Automation Email Marketing SMS Marketing Lifecycle Marketing Deployment QA Testing KPI Reporting Process Optimization

Team Lead / Marketing Supervisor

Ola Azul

Oct 2021 - Oct 2023 (2 years)

Led CRM production and QA teams, managing timelines and coordinating stakeholder communication. Optimized CRM workflows to improve throughput and campaign readiness.

QA Testing KPI Reporting Process Optimization Team Leadership

Marketing Specialist

Ola Azul

Sep 2020 - Oct 2021 (1 year 1 month)

Supported CRM production for multi-channel campaigns, executing QA validation and supporting campaign deployment. Contributed to lifecycle marketing execution through coordinated campaign workflows.

CRM Support Email Marketing SMS Marketing Lifecycle Marketing & QA Deployment KPI Reporting Process Optimization

Sales Team Lead / Supervisor

Ivory Network Support Services

Apr 2017 - Sep 2020 (3 years 5 months)

Served as Sales Team Lead / Supervisor, providing team leadership and coordinating sales activities. Managed client communication and supported reporting and performance tracking.

Client Communication Team Leadership Stakeholder Management KPI Reporting Performance Tracking Process Optimization Multilingual Communication

Sales Representative

Ivory Network Support Services

May 2016 - Apr 2017 (11 months)

Worked as a Sales Representative, handling client communication and supporting sales coordination. Contributed to reporting and operational process improvements.

Client Communication Multilingual Communication Sales Coordination Stakeholder Management KPI Reporting Process Optimization Performance Tracking