Fraser Baker
@fraserbaker
Account Executive and B2B sales leader with 7+ years driving new business, expanding strategic accounts, and exceeding revenue goals.
United StatesWhat I'm looking for
I’m an Account Executive and B2B sales professional with 7+ years of experience driving new business, expanding strategic accounts, and exceeding revenue goals in competitive markets. I build executive-level relationships through consultative selling, uncovering customer needs, and managing complex sales cycles from prospecting through implementation.
In healthcare, I’ve expanded market presence by building relationships with physicians, practice administrators, and referral coordinators. I broke into 12 previously non-referring medical institutions and became a trusted business advisor across multiple offices, while educating providers on infusion therapy services, reimbursement processes, and patient support programs.
Previously at ADP, I served as a Comprehensive Services District Manager and associate leader, establishing Comprehensive Services as a market leader throughout North Florida. I targeted C-Level Executives (25–150 employees), coordinated weekly partner touches, performed in-depth needs analysis, and managed the full sales cycle to ensure smooth client transitions.
I’m KPI-driven and thrive on ownership—consistently exceeding requirements for Executive Overviews, monthly and yearly quota, and pipeline performance. Highlights include securing an $80,000 deal (nearly 3x standard size) and achieving top rankings while also earning promotions within 1 year, plus success as a licensed life insurance agent presenting and closing full-cycle options directly to consumers.
Experience
Work history, roles, and key accomplishments
Territory Account Executive
LUX Infusion
Feb 2025 - Present (1 year 5 months)
Built and maintained relationships with physicians and referral sources to expand market presence and generate new business opportunities. Educated healthcare providers on infusion therapy services and reimbursement, and managed accounts using CRM to forecast and achieve revenue goals.
Built and managed a sales pipeline and established Comprehensive Services as a market leader across North Florida by targeting C-level executives with BPO and ASO offerings. Managed the full sales cycle from prospecting through implementation and coordinated with internal partners to support lead flow.
Supported sales pipeline development and market growth across North Florida by engaging C-level executives regarding BPO and ASO offerings. Conducted prospecting activities, performed needs analysis, and managed the sales cycle from prospecting to implementation with internal partner coordination.
Assisted in leading a new client focus for small businesses and built referral relationships with bankers and CPAs to generate opportunities for 1–50 employee companies. Led and trained sales teams through TotalSource activities while maintaining quotas through changing business conditions.
Built relationships with bankers and CPAs to create referral channels for small business clients and contributed to regional leadership efforts. Participated in TotalSource competition activities and maintained quota performance through early COVID-19 disruptions.
2-15 Licensed Life Insurance Agent
PHP Agency
May 2018 - Jun 2019 (1 year 1 month)
Presented and closed life insurance options to consumers by performing full-cycle sales from lead generation through pitching, negotiating, and closing. Recruited new team members and delivered sales techniques classes to improve team communication and cold-calling effectiveness.
Education
Degrees, certifications, and relevant coursework
University of Central Florida
Bachelor of Science in Business Administration, Business Administration
Earned a Bachelor of Science in Business Administration from the University of Central Florida in Spring 2019.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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