Open to opportunities

Franco Valsecchi

@francovalsecchi

Message

I build zero-to-one digital products that grow revenue, retention, and ARPU.

Spain

Message

What I'm looking for

I'm looking to build and own digital products end-to-end, especially zero-to-one work where I can use UX, data, AI-augmented workflows, and tight collaboration with distributed development teams to improve revenue, retention, and customer experience.

At Movistar GameClub (Telefónica), I've owned seven digital products end-to-end, from discovery through delivery, working asynchronously with an external development squad through tight Figma-to-PRD handoffs.

I rebuilt ecommerce billing and redeemable-pass logic to drive approximately €140k in annual revenue, redesigned a booking PWA that reached 70k MAU and about 20% of monthly revenue, and built the BI function from scratch using a Bsale-to-BigQuery-to-Looker pipeline. I also designed MGC Access loyalty logic and ERP integration, bringing in 5,000 registered users and increasing ARPU by 30% in the top customer segment.

Before that, I co-founded LifeBites and took its mobile product from concept to app stores, owning UX, roadmap, go-to-market, and live activations. My 15 years producing content for Netflix, Red Bull, and Riot Games shaped the delivery discipline I bring to product work, while Claude helps me shorten time-to-value in my day-to-day workflow.

Experience

Work history, roles, and key accomplishments

Senior Product Manager

Movistar GameClub (Telefónica)

Jan 2021 - Dec 2026 (5 years 11 months)

Owned 7 digital products end-to-end, including billing, booking, and loyalty systems, driving revenue and ARPU growth. Built BI function from zero and redesigned booking PWA to become main sales channel.