Open to opportunities

Maria Caelles

@mariacaelles

Message

I build and scale web, app, and eCommerce products across international markets.

Spain

Message

What I'm looking for

I'm looking to own digital products end-to-end, lead cross-functional teams, and solve customer problems across web, app, or eCommerce platforms in international, fast-paced environments.

I've owned web, app, and eCommerce products at ALPEGA, MANGO, Volkswagen Group Services, and Catorce for SEAT and CUPRA. I lead cross-functional development, UX, and QA teams from strategy through delivery.

At Volkswagen Group Services, I took a marketplace product from 0-to-1 strategy through MVP launch in under eight months, working with SEAT's CPO and scaling it to more than 20 European markets. I aligned legal, business, technology, and external partners while reducing time-to-market by 20%.

At MANGO, I improved CMS workflows to cut homepage editorial time by 75%, and at Catorce I helped scale consistent dealer web experiences across more than 100 websites. I use customer insight, GA4, Jira, Confluence, Figma, and AI tools to turn business problems into launch-ready product plans.

Experience

Work history, roles, and key accomplishments

Website & App Product Owner

Alpega

Jan 2026 - Apr 2026 (3 months)

Led two development teams delivering parallel web platforms for different markets, owning integration and business requirements. Defined annual product strategy using AI to sharpen decisions and drive adoption.

Product Ownership Agile Jira AI Claude Cross functional Leadership

Website & App Product Owner

Mango

Oct 2024 - Apr 2025 (6 months)

Led UX improvements across web, app, and CMS in Agile environment, coordinating via Jira. Piloted AI tools to structure user stories and achieved 75% reduction in editorial time.

UX Agile Jira ChatGpt

eCommerce Product Owner

Volkswagen Group Services

Mar 2023 - Oct 2024 (1 year 7 months)

Owned core product line end-to-end, delivering marketplace MVP in under 8 months and scaling to 20+ markets. Drove cross-functional alignment and cut time-to-market by 20%.

Product Ownership Cross functional Leadership Stakeholder Management

Website Product Owner

Catorce (SEAT S.A.)

Aug 2021 - Mar 2023 (1 year 7 months)

Defined product strategy for SEAT and CUPRA dealer websites across 20+ markets. Led initiatives impacting over 100 dealer websites and increased delivery speed by 30%.

Product Strategy Jira Confluence Team Leadership