Felipe Parma

Led B2C and B2B product for Ticket Sports, the largest sports event registration platform in South America — everything from the athlete's checkout experience to the tools organizers use to run their events.

The biggest win was on monetization: I redesigned the athlete checkout and payment flow, layering in cross-selling that pushed value-added product revenue up 350%+ year over year. I also rela

Empresa1 is part of Modaxo - Constellation Software Inc. - www.csisoftware.com (CSU.TO)

Working as a Senior Product Management Consultant, leading product strategy, discovery, and requirements definition for GEOSOL’s key digital platforms. I introduced and implemented a new product requirements documentation framework (PRD) to improve communication and alignment across teams. I led the discovery and scoping of the REDE and PMS portals, bridging business needs and technical solutions.

Achievements

- 85% reduction in support tickets: Liveness authentication at stages of personal data input and app access, drastically reducing issues related to password reset and login.
- 80% increase in user retention within the support bot: Led a Hackathon-winning project using artificial intelligence (OpenAI API) for audio-to-text transcription, optimizing user experience and engagement.
- 90

Achievements – B2B SaaS Match Tribe:

- Led and actively participated in the digital transformation of the platform, delivering new experiences, technology, and features in key customer journeys, contributing to the maintenance or improvement of key indicators such as NPS (above 60) and churn rate (below 3%).
- Led Product Manager teams that created new concepts in freight posting, search tools, p

Achievements on B2B SaaS Platform:

- Launched a new product, managing its development and go-to-market strategy, which resulted in a significant 10% monthly revenue contribution. The product is now a key differentiator between pricing plans and a retention argument due to the high value delivered to customers.
- Managed the development of a platform that connects shippers and carriers, improving

As a Product Manager at Webmotors, I worked in a highly collaborative environment, leading cross-functional teams and being one of the key players responsible for delivering innovative solutions that directly impacted user experience and business results. I closely worked with designers, developers, and agile leaders to launch features such as the Super Price Badge, Ad Comparator, and Favorites li

Worked as Product Owner at Dotz.

Product Owner responsible for the management and development of innovative and convergent products for Business to Business (B2B) solutions. Key function activities:

- To interface with the teams involved in the projects, such as commercial area, sales channels, service, IT, Credits, among others.
- Develop documents containing macro business requirements.
- Participate, as Product Owner, in meet

Responsible for activities inside a cross area engaged in the quality assurance of the Company's Quality Division, ensuring that all projects, products and services are delivered according to the business needs. key activities:


• Quality Center (HP Quality Management Tool) definition and customization with new features, rules and fully standardized to meet the entire lifecycle of a project, prod

Responsible for integrated systems testing management, leading partners and internal work team in order to ensure the agility and quality of deliveries. key activities:

• Manage the planning, execution and approval of all test projects of the P&S area through the HP Quality Center tool and the development of performance indicators. Activities conducted from a strategic view of the business and fo

Trainee in Quality Management of the Infrastructure and Operations area. Key highlights of the Trainee Program held:

• Job Rotation in the Innovation and Marketing fields lasting a month in each area;
• Professional Coaching for a year;
• Courses and corporate training focused on new leader’s development with an emphasis on management and teamwork, public presentation, project management, innovat

First professional experience with team activities, focusing on the resolution of operational failures in the Company's telecommunication systems, and perform routine prevention throughout the structure involved.

MBA completed through Telefónica’s Talent Acceleration Program, a corporate initiative designed to invest in and fast-track high-potential leaders.

Online course

May 2019

Aug 2021

Dec 2019

Dec 2015

Present the concepts for the development of strategics marketing actions conducted through mobile devices, taking into account the technological and behavioral aspects of the current mobile landscape.

The MBA was offered in the Trainee program. Some topics covered: Project Management -Marketing -Business Intelligence -Management of people - Inovation