Open to opportunities

Dayana Arévalo

@dayanaarvalo

Message

Product Strategic | Group Product Manager | B2B & B2C Fintech - AI | Data-Driven Growth

Spain

Message

What I'm looking for

I’m looking for a Product Management role in fintech/data-driven environments where I can lead B2B/B2C growth, automate validation with AI, own outcomes end-to-end, and collaborate tightly with Engineering, Risk, and Compliance.

I’m a Product Manager focused on turning complex, regulated problems into self-served digital experiences that drive measurable growth. I’ve led end-to-end launches across B2B and B2C, with a strong bias toward validation speed, operational clarity, and partner-ready decisions.

In my current role as Group Product Manager (B2B Merchant and Loyalty), I’ve streamlined compliance-heavy workflows and shipped fully digital KYB with a 50-second median completion and only 7% abandonment traced to connectivity. I also redesigned QR payment and returns flows—achieving 56% vs 36% conversion, and 95% adoption with 83% successful flow conversion through the new funnel on the merchant web.

At Kueski México, I scaled internal and platform capabilities that reduced cost, downtime, and manual burden—migrating image storage to AWS (saving ~200k/month), building API-first backend architecture for scalable payouts/BNPL (>53% of GMV), and coordinating critical updates to reach 0 downtime. I’ve also led product teams and operating models, expanding squads from 1 to 4 and maintaining 0% voluntary attrition in 11 months (internal NPS 8.4).

I’m especially energized by product automation and data-driven execution. I designed and implemented an AI agent ecosystem (Claude) that compresses validation cycles from weeks to days, so PMs spend less time on operational documentation and more time on business decisions.

Experience

Work history, roles, and key accomplishments

Current

Group Product Manager

Current

Cashea

Mar 2025 - Present (1 year 2 months)

Owned KYB merchant activation and redesigned QR payment flows, increasing monthly active merchants 21% in Q1 2026 and improving QR conversion to 56% (from 36%) while cutting conversion time from 50s to 15s. Drove Venezuela go-to-market adoption (95%) and built an AI agent ecosystem to compress validation cycles from weeks to days.

KYB Wallet Impact Analysis Product Roadmapping Regulatory Compliance Go To Market P L Ownership Experimentation

Senior Product Manager

Kueski México

May 2022 - May 2025 (3 years)

Led the migration of merchant image storage from Cloudinary to AWS, reducing infrastructure costs by ~$200k/month and enabling a 100% self-managed portal experience with retention up to 85% for 90 days. Built integrations and platform capabilities including Salesforce registration automation (saving 200 hours), an API-first B2B payments platform (53%+ GMV), and a direct debit system with BBVA that

AWS Cloudinary Salesforce Integration Mambu Ruby Gems Upgrade API First Microservices Data Ingestion

Product Manager

Paisanos.io

May 2020 - Jun 2022 (2 years 1 month)

Led end-to-end discovery, design, and delivery for B2B and B2C fintech products, including Santander’s digital auto loan launch and Mercado Pago QR card onboarding. Designed and launched MODO’s gamified geolocation experience using Google Maps APIs, tripling average session time and increasing promotion usage.

Product Discovery Product Design Roadmapping Google Maps FinTech: Payments Stakeholder Management Agile Delivery

Product Owner

Coderio

Sep 2017 - Jul 2020 (2 years 10 months)

As part of the founding team, led product and delivery across fintech, banking, and e-commerce projects with end-to-end execution and stakeholder coordination. Defined Santander’s mobile banking core roadmap, led Patagonia’s first mobile app launch (reducing critical technical debt and improving stability), and redesigned Avon’s global customer service platform for 30+ markets using Angular, impro

Product Roadmapping Banking Products Mobile App Launch Regulatory Compliance Angular UX Accessibility KPIs Agile Scrum