Open to opportunities

María User

@marauser1

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Senior Product Manager leading digital commerce and SaaS products with data-driven strategy.

Spain

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What I'm looking for

I’m looking for a senior product role where I can drive AI-enabled product discovery, run experimentation, and deliver roadmap outcomes across cross-functional teams—using measurable KPIs, strong backlog governance, and data-informed prioritization.

I’m a Senior Product Manager with 9 years of experience leading digital products in high-scale e-commerce, marketplaces, and SaaS. I define visions and roadmaps aligned with cross-functional execution and executive OKRs, blending technical fluency from my Telecommunications Engineering background with strong product strategy.

I lead delivery of new features across logistics and platform teams, using ROI/value signals to prioritize and improve predictability with data-informed decision-making. I focus on outcomes like accelerating Time-to-Market (+20%), improving conversion (+8%) through experimentation, and reducing rework (+25%) by balancing technical debt against quality gates—while continuously integrating AI-powered practices to streamline workflows, prototype products, and enhance user experiences.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager

Current

Capitole Consulting

Sep 2024 - Present (1 year 8 months)

Led delivery of internal logistics product features for Inditex, including a cross-country product comparison tool to support merchandising decisions using sales KPIs. Authored ROI business cases and reduced logistics checkout rework by 25% while improving conversion by 8% via A/B testing.

Product Management Roadmap Planning KPIs A B Testing Stakeholder Management Experimentation Agile Delivery

Product Manager

Capitole Consulting

Jun 2023 - Sep 2024 (1 year 3 months)

Delivered and prioritized product initiatives across Inditex logistics and platform teams, increasing time-to-market by 20% through value-based prioritization and MVP coaching. Improved delivery pipeline throughput by 15% by removing critical bottlenecks and scaled the delivery model from 2 to 5 squads.

Product Management Agile Coaching Cross functional Leadership

Product Manager

Stratesys

Dec 2022 - Jun 2023 (6 months)

Defined a B2B digital acquisition product for CaixaBankTech, focusing on a high-conversion landing page to streamline discovery and contracting of banking services. Increased landing page conversion by 12% using user research and A/B testing, and improved user satisfaction scores by 15% through a value-driven roadmap.

CRO A B Testing Product Discovery Landing Page Optimization Roadmapping User Research Stakeholder Management

Tech Product Owner

CaixaBank (ITNow)

Sep 2021 - Dec 2022 (1 year 3 months)

Owned the vision and roadmap of CaixaBank ITNow's Cloud Information Platform, growing adoption to 500+ monthly active users. Defined quarterly roadmaps, prioritized features for consistent monthly releases, and improved satisfaction by aligning content and features with stakeholder needs.

Product Ownership Agile Delivery Stakeholder Management User Adoption Content Strategy

DevOps Engineer

CaixaBank (ITNow)

Mar 2020 - Sep 2021 (1 year 6 months)

Combined Agile leadership with hands-on SaaS observability and automation to stabilize delivery cadence and reduce technical rework. Standardized incident resolution processes, improving service availability and internal client satisfaction.

DevOps Observability Automation Availability Process Improvement Delivery Stabilization Technical Rework Reduction

Cloud Project Manager

Banco Sabadell & CaixaBank (ITNow)

Sep 2017 - Mar 2020 (2 years 6 months)

Managed cloud migration waves for 20+ teams using Waterfall methodology, ensuring milestone completion and strict deadline adherence. Produced migration risk reports for management to proactively mitigate critical issues.

Cloud Migration Technical Project Management Risk Management Reporting & Management

Education

Degrees, certifications, and relevant coursework

The Hero Camp

Digital Product Manager (AI Edition) bootcamp, Digital Product Management (AI Edition)

2026 -

Digital Product Manager (AI Edition) bootcamp focused on AI-powered product discovery and productivity.

Universidad de Alicante

Telecommunications Engineering Degree, Telecommunications Engineering

2013 - 2017

Telecommunications Engineering degree providing a foundation for liaising with development teams and understanding complex software architectures and emerging technologies.