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Tetiana Kifor

@tetianakifor

Senior Product Marketing Manager at Cieden, growing MQLs by 30% with SEO, GEO, and website content strategy.

At Cieden, I own go-to-market strategy and repositioning for AI-native product development services, defining ideal customer profiles, value propositions, and competitive positioning. My SEO, GEO, and website content strategy increased MQLs by 30% in four months.

At Loca.us, I owned go-to-market strategy and positioning for a B2B TravelTech subscription platform, acquiring its first 200 paying customers in six months. I also led the launch of a B2C mobile app that reached 5,000 monthly active users in 12 months.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Marketing Manager

Current

Cieden

Mar 2026 - Present (7 months)

Owned GTM strategy and repositioning for AI-native product development services, increasing MQLs by 30% in 4 months and LTV by 20%. Built and led an AI-enabled marketing team, reducing content production costs by 40%.

GTM Strategy Product Positioning SEO GEO ABM Sales Enablement AI Powered Marketing Claude Content Strategy Team Leadership

Senior Product Marketing Manager

Loca.us

May 2023 - Feb 2026 (2 years 9 months)

Owned GTM strategy and product positioning for a US TravelTech B2B subscription platform, acquiring first 200 paying customers in 6 months. Led end-to-end GTM for a B2C mobile app reaching 5,000 MAU in 12 months and increased paid campaign ROI by 100%.

GTM Strategy Product Positioning Customer Research Pricing Packaging ASO Referral Programs Influencer Marketing A B Testing Funnel Optimization Meta Ads Google Ads YouTube Team Leadership

Product Marketing Manager

Red Jumpers Agency

Mar 2022 - May 2023 (1 year 2 months)

Owned GTM strategy and positioning for a two-sided HRTech recruitment marketplace, improving onboarding and engagement. Scaled B2B lead generation to 130 leads per month and increased closed deals by 20% in 12 months.

GTM Strategy Product Positioning ICP Development ABM B2B Lead Generation Onboarding Email Campaigns Webinars Referral Partners

Digital Marketing Manager

Ideal Sport

Jul 2020 - Mar 2022 (1 year 8 months)

Established B2B partnerships and new distribution channels, increasing sales by 30%. Scaled e-commerce to 6,000 monthly online orders within 8 months and increased sales by 200% through influencer marketing.