Flavio Baldallo
@flaviobaldallo
I build profitable growth systems through CRM, automation, AI, and performance marketing.
GuatemalaWhat I'm looking for
At UNIFI Agency, I lead commercial transformation initiatives for FMCG, pharma, hospitals, and e-commerce companies, connecting marketing, sales, CRM, and automation into profitable growth systems.
I’ve implemented Go High Level as a central CRM, automated WhatsApp, email, and SMS workflows, integrated conversational AI, and built executive dashboards for C-level decision-making.
My regional leadership spans Grupo Menarini, Novartis, Grupo Jaremar, Nestlé, and Plan Below Honduras, where I’ve led marketing strategy, product launches, pricing, forecasting, brand positioning, and cross-functional teams across Central America, the Caribbean, and 14 countries.
Experience
Work history, roles, and key accomplishments
Marketing & Growth Director
UNIFI Agency LLC
Jan 2019 - Present (7 years 8 months)
Founder and director of commercial transformation initiatives, leading design and implementation of growth systems integrating marketing, sales, CRM, and automation for FMCG, pharma, hospitals, and e-commerce companies.
Product Marketing Manager
Grupo Menarini | Menfar, S.A. de C.V.
Jan 2018 - Dec 2018 (11 months)
Defined and led regional marketing strategies focused on ROI and KPI performance, supervising brand positioning, multichannel campaigns, product launches, pricing, forecasting, and cross-functional coordination across 14 countries.
Product Marketing Manager for Central America, Caribbean & West Indies.
Marketing Manager
Grupo Jaremar
Jan 2014 - Dec 2017 (3 years 11 months)
Marketing Manager for Guatemala.
Category Sales Development Manager for MAGGI, MALHER & Confectionery.
BTL & Trade Marketing Manager
Plan Below Honduras
Jan 2000 - Dec 2009 (9 years 11 months)
BTL & Trade Marketing Manager.
Education
Degrees, certifications, and relevant coursework
GAIA University
MBA, Business Administration
MBA in Business Administration from GAIA University.
Universidad Tecnológica de Honduras
Bachelor's Degree, Marketing
Bachelor's Degree in Marketing from Universidad Tecnológica de Honduras.
Tech stack
Software and tools used professionally
Availability
Location
GuatemalaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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