I've built brands, commercial structures, and export growth across Guatemala, Central America, the United States, Europe, and Asia. At ILGUA, I created the marketing and advertising department from scratch, strengthened brand positioning, and restructured distribution for mass-market perishable food products.
At Industrias Blizam, I built Steviart’s commercial and brand strategy, developed its corporate identity and FDA- and EU-compliant packaging, and helped position the business across America, Europe, and Asia. I also structured a team of more than 50 people and opened operations with Walmart Centroamérica, Supermercados La Torre, Nestlé, and Jumbo Supermarkten.
Previously, I helped transform From The Mayan People To You into a leading Guatemalan exporter, launching more than 50 products annually and negotiating with clients in over 30 countries. I bring a practical, market-aware approach to branding, sales, product launches, retail, trade marketing, and international expansion.
