Filippo Turner

Managed mid-to-high-segment brand and retailer portfolios, led onboarding and success planning, and closed the 3rd-largest upsell in company history within four months while reducing preventable churn through cross-functional alignment.

Developed peak-period advertising strategies delivering 11x–14x ROAS for key accounts using Meta and Google Ads to maximize revenue during high-demand cycles.

Owned the end-to-end customer journey, improved platform adoption and satisfaction, and drove feature adoption converting 7 of 13 eligible accounts to an underutilized payment feature.

Directed digital marketing strategies across channels to optimize ROI and improve conversion performance for client campaigns.

Represented Google managing a €3M+ Google Ads portfolio, educated clients and agencies to drive advertising growth, exceeded KPIs each quarter and won a company sales competition.

Managed end-to-end media buying and C-level relationships for the Italian market, set media partnership records (134 vs 60 target in one month) and was Best Performer 2020.

Opened and scaled the company's first international branch, managing sales cycles, translations, and upselling to grow revenue and client satisfaction.

Collaborated on customer relationship evaluation and communication strategies to acquire new clients for an innovative service offering.

Activities and societies: Class representative for a cohort of 235 students; completed dissertation research on celebrity endorsement perception.

Completed a Master of Arts in Advertising and Marketing with a dissertation on factors influencing Generation Y's perception of celebrity endorsers; served as class representative.

Activities and societies: Authored dissertation graded 3/3 (excellent).

Earned a Bachelor of Arts in Communication with a dissertation performing a semiotic analysis of Chrysler's 'Born of Fire' advertisement, graded excellent.