FERNANDO ROA RUANO
@fernandoroaruano
Multidisciplinary marketing leader combining AI automation with data-driven digital growth.
SpainWhat I'm looking for
I’m a multidisciplinary professional with a unique blend of creativity, strategic vision, and technical expertise. I bring together storytelling, digital marketing, graphic design, and web development to create meaningful brand experiences—while driving innovation through AI and automation.
As Head of Marketing & Communications, I spearheaded digital transformation across 4 international branches by integrating AI tools (ChatGPT) and workflow automation, and by executing multichannel growth strategies across SEO, SEM, display, email, and social advertising. I also build UX-driven, conversion-focused WordPress experiences (10+ websites), lead internal training to onboard teams to new platforms, and manage €100K+ budgets while coordinating creative vendors and media planning. I’m especially proud of enabling a 40% increase in campaign efficiency through process automation and upskilling in digital tools.
Experience
Work history, roles, and key accomplishments
Head of Marketing & Communications
Impulsa Proyectos Inmobiliarios
Sep 2019 - Present (6 years 7 months)
Led digital transformation for 4 international branches by integrating AI tools (ChatGPT and workflow automation) into multichannel marketing. Enabled a 40% increase in campaign efficiency through process automation and upskilling while managing €100K+ budgets and creative/vendor coordination.
Creative Content Developer & Brand
Mr. Barker (now WeMutu)
Jan 2017 - Jan 2018 (1 year)
Designed branding assets and content systems from scratch for a full creative-studio project. Developed storytelling and visuals for diverse clients across media, lifestyle, and digital innovation.
Digital Marketing & Content Strategist
1MIB – Digital Incubator
Jan 2019 - Present (7 years 3 months)
Created and executed digital content strategies for early-stage startups, managing social platforms, SEO audits, and email campaigns. Built WordPress websites and implemented conversion funnels to improve lead capture.
Community Manager
Websa100 – Digital Marketing Agency
Jan 2016 - Present (10 years 3 months)
Delivered content strategies and social campaigns for client brands while producing supporting design materials. Managed community-facing activities with a focus on clarity, respect, and sustained engagement.
Education
Degrees, certifications, and relevant coursework
MSMK Madrid School of Marketing
Master’s Degree in Creative Marketing & Visual Communications, Creative Marketing & Visual Communications
2016 - 2018
Completed a Master’s Degree in Creative Marketing & Visual Communications at MSMK Madrid School of Marketing from 2016 to 2018.
Complutense University of Madrid
Bachelor’s Degree in Advertising and Public Relations, Advertising and Public Relations
2012 - 2016
Earned a Bachelor’s Degree in Advertising and Public Relations at Complutense University of Madrid from 2012 to 2016.
Availability
Location
SpainAuthorized to work in
Job categories
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