At TeamSystem España, I lead a multidisciplinary team of six across content, design, social media and campaigns. I rolled out generative AI across our workflow, cutting production time by 40%, and redesigned our process to increase output from 20 to 45 pieces a month without adding headcount.
I directed 12 end-to-end B2B campaigns and launches that generated 1,200 leads, with a 3.5% lead-to-customer conversion rate. I also set the organic social strategy across six platforms, growing followers by 35% and reaching a 3.8% engagement rate.
Previously, I directed digital marketing at Clínica Marta Prieto, where I improved paid campaign efficiency, grew organic traffic by 80% in six months and led a website redesign that lifted conversion from 1.8% to 3.6%. At ZeroArt, I directed branding, web and campaign projects for SMEs, and at Carsip I coordinated a company rebrand across print and digital touchpoints.
