Looking for a job

Fernanda Chavero

@fernandachavero

Results-driven digital marketing specialist with proven experience in growth marketing, brand content, responsive web design, email marketing, and dat

Mexico

Message

At Axis Lighting, I coordinate internal corporate events with a focus on customer visits, managing approximately 95% of those visits. I plan their logistics from scheduling through on-site execution and have improved event and visit workflows.

At Pacific Imports, I redesigned the internal WordPress website, improving UX and reducing page load time by 40%, and managed email campaigns with a 12% average conversion rate. Earlier, I created brand content and campaigns for organizations including WING, Tacos Express, and Cold Fire, Eco Hotels, Munna.

Experience

Work history, roles, and key accomplishments

Current

Marketing Event Coordinator

Current

Axis Lighting

Jan 2025 - Present (1 year 9 months)

Lead and coordinate internal corporate events with a focus on customer visits, managing approximately 95% of visits and improving workflows for operational efficiency.

Event Planning Client Visits Logistics Process Optimization Time Management Vendor coordination

Web Designer & Email Marketing

Pacific Imports

Jan 2024 - Jan 2025 (1 year)

Redesigned internal website in WordPress, improving UX and reducing page load time by 40%. Led email marketing campaigns with a 12% average conversion rate.

WordPress Email Marketing UX Conversion Rate Optimization Branding

Marketing Intern

Tacos Express

Jan 2023 - Dec 2023 (11 months)

Created and developed original content for social media platforms, managed content strategies and scheduling, and applied brand management guidelines.

Content Creation Social Media Content Strategy Brand Management

Marketing Assistant

WING

Jan 2022 - Jan 2023 (1 year)

Launched multi-channel campaigns for lead generation and engagement, increasing social media engagement by 25% and email open rates by 38% through segmentation and A/B testing.

Campaign Management Lead Generation Email Marketing A B Testing Segmentation Social Media Market Research Content Creation

Visual Merchandiser Intern

Cloe Moda

Jan 2021 - Dec 2021 (11 months)

Designed and implemented visual displays that increased sales by 18% in flagship stores and collaborated on brand-aligned product layouts.

Visual Merchandising Product Layout Brand Alignment Sales

Freelance Content Creator

Cold Fire, Eco Hotels, Munna

Jan 2019 - Jan 2021 (2 years)

Developed digital content strategies increasing audience engagement by 50%, produced visual and editorial content, and scheduled posts across social platforms.

Content Strategy Visual Content Editorial Social Media Instagram TikTok LinkedIn

Volunteer Coordinator

TECHO NGO

Jan 2019 - Jan 2020 (1 year)

Managed over 200 volunteers and logistics for community-building projects, improved internal processes reducing coordination time by 30%, and strengthened volunteer engagement.

Volunteer Management Logistics Process Improvement Communication Skills