Open to opportunities

Lluviany Gaxiola

@lluvianygaxiola

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Marketing consultant specializing in digital strategy, branding, and internationalization for growth.

Mexico

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What I'm looking for

I’m looking for a marketing role where I can lead internationalization and digital campaigns, use market research and CRM to improve results, and collaborate in multicultural teams.

I’m a Marketing graduate with professional experience across traditional and digital marketing, branding, internationalization strategies, market research, and social media management. I’ve built customer-focused content, supported community and PR initiatives, and helped translate insights into conversion-oriented campaigns.

I’ve led work that combines performance marketing and relationship management, including managing Meta Ads campaigns, running A/B testing, and designing CRM systems for lead management. I also bring bilingual, remote administrative support experience and an international academic exchange in France that strengthened my multicultural teamwork, communication, and international business perspective.

Experience

Work history, roles, and key accomplishments

Marketing & International Consultant

GUIRI

Jan 2026 - May 2026 (4 months)

Developed marketing and brand positioning strategies, including branding and internationalization strategies. Conducted market research, focus groups, and created digital content and proposals for international trade fairs and promotions.

Branding Internationalization Market Research Digital Content Creation Focus Groups Consumer Research Brand Activation Customer Experience

Community Manager

Capillas Moreh

Dec 2025 - Mar 2026 (3 months)

Managed KPIs and up to seven simultaneous Meta Ads campaigns. Built conversion-focused content strategies, supported CRM lead management, and performed A/B testing to optimize advertising performance.

KPIs Meta Ads Content Strategy AI Tools Data Analysis Process Automation Market Segmentation Partnerships Campaigns A B Testing CRM Systems Lead Management

Junior Community Manager & Content

Avyna Beauty

Aug 2024 - Dec 2024 (4 months)

Planned social media content for eight brands and managed Meta advertising strategies. Produced photo and video content, monitored social media performance metrics, and supported events and conferences.

Meta Advertising Event Organization Social Media Brand Monitoring

Administrative & Accounting Assistant

Gax Logistics

Mar 2020 - Jul 2024 (4 years 4 months)

Handled payroll processing and prepared economic and tax statements in a bilingual remote environment. Supported advertising activities, assisted with negotiations, and represented the company.

Payroll Processing Economic Statements Bilingual Administrative Support Negotiation

Community Manager

Flare Media

Jan 2024 - May 2024 (4 months)

Developed marketing strategies to increase brand awareness and audience engagement. Improved content strategy and supported customer experience initiatives while monitoring KPIs and CRM.

Marketing Strategy Brand Awareness Audience Engagement Content Strategy Benchmarking KPIs CRM Customer Experience (CX)

Marketing Assistant

Arte y Música

Jan 2024 - May 2024 (4 months)

Conducted market research and contributed to company rebranding initiatives. Developed market segmentation and buyer personas using benchmarking, focus groups, neuromarketing, and traditional and digital marketing strategies.

Market Research Rebranding Support Market Segmentation Benchmarking Focus Groups Personas Neuromarketing Digital Marketing Traditional Marketing

Retail Strategy Assistant

Sporelli

Aug 2023 - Dec 2023 (4 months)

Identified retail improvement opportunities and developed retail strategies. Conducted benchmarking, designed promotional initiatives, reviewed planograms, and improved customer experience through sensory marketing.

Retail Improvement Analysis Benchmarking Sensory Marketing Customer Experience (CX)

Marketing Assistant

Cruz Maderas

Jan 2023 - May 2023 (4 months)

Performed SWOT analysis and supported sprint planning activities. Developed B2B marketing strategies.

Sprint Planning B2B Marketing Strategy

Event Organizing Committee

Universidad TecMilenio

Dec 2017 - Jul 2019 (1 year 7 months)

Organized non-profit events and coordinated teamwork for event delivery. Developed traditional and digital marketing initiatives, secured sponsorships, and negotiated with national companies.

Team Coordination Traditional And Digital Marketing Sponsorship Acquisition Negotiation

Education

Degrees, certifications, and relevant coursework

IESEG School of Management

Academic Exchange, International Business and Digital Marketing

2025 - 2025

Academic exchange focused on International Business and Digital Marketing. Developed intercultural communication skills and strengthened knowledge in international business and marketing.