Beatriz Sembenelli

Own operations and growth initiatives for a SaaS business focused on media tracking, attribution, and CRM. Lead hands-on experimentation across Meta Ads, LinkedIn, landing pages, and CRM, and build AI-assisted workflows using Claude Code and platform APIs.

Drive growth marketing and monetization initiatives focused on acquisition, conversion, retention, and LTV across a portfolio of approximately 25 franchise units. Diagnose funnel and conversion bottlenecks using performance data and customer journey analysis.

Progressed from Marketing Analyst to Marketing Coordinator, Growth Specialist, and Marketing leadership, expanding ownership from social media and campaigns to the broader marketing operation. Owned marketing strategy for a high-end architectural finishes marketplace, integrating paid acquisition, SEO, content, CRM, CRO, e-commerce merchandising, analytics, and brand communication.

Worked across digital marketing for e-commerce, with hands-on responsibility for content, CRM, performance campaigns, SEO, and website optimization. Supported customer engagement, brand communication, and performance analysis to strengthen acquisition and retention.

Supported logistics operations and coordination during the camp.

B.A. in Business Administration from the University of São Paulo, completed from 2020 to 2024.