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Felipe Espitia

@felipeespitia

Marketing Automation Specialist at Holafly who contributed to €1.5M in monthly channel revenue through lifecycle experiments.

Colombia

Message

At Holafly, I contributed to monthly channel revenue of up to €1.5M by co-designing and executing A/B experiments across automated flows and campaigns. Those experiments achieved up to 40% higher click-through rates and 27% more attributable sales.

I also deployed email, push, and SMS campaigns across multiple markets, supporting user-base growth from 6M to more than 10M while managing QA and fatigue controls. Earlier at Holafly, I managed SEO content operations for Italian and Portuguese markets, generating €20K–€40K in monthly organic revenue.

Experience

Work history, roles, and key accomplishments

Marketing Automation Specialist

Holafly

Jul 2024 - Jul 2026 (2 years)

Co-designed and executed A/B experiments across automated flows and broadcast campaigns, contributing to €1.5M in monthly channel revenue and supporting a database expansion from 6M to 10M+ users. Managed omnichannel deployments across 8+ language markets and built custom Looker Studio dashboards for performance tracking.

Klaviyo A B Testing QA Behavioral Segmentation Omnichannel Deployment Email Push SMS Looker Google Analytics 4 Power BI Google Sheets Funnel Analysis performance reporting

SEO Coordinator, SEO Lead & Copywriter

Holafly

Jul 2021 - Jul 2024 (3 years)

Managed full-cycle SEO content operations for Italian and Portuguese markets, maintaining 200+ primary keywords in Top 5 rankings and growing Italian blog organic traffic by over 50%. Coordinated editorial workflows, WordPress publishing, and weekly executive reporting.

SEO Keyword Research Content Strategy WordPress Copywriting Editorial Management Google Analytics Organic Traffic Growth