Open to opportunities

Rafael E Morales O

@rafaelemoraleso

Message

Results-driven e-commerce expert with +8 years of experience

Colombia

Message

What I'm looking for

Looking for a challenging role that leverages my e-commerce expertise to drive business growth and optimize operations, with a focus on customer-centricity and data-driven decision-making.

As a seasoned e-commerce expert with over 8 years of experience, I have a proven track record of driving business growth and optimizing operations. My expertise lies in translating technical insights into actionable business strategies across diverse teams, with a focus on customer-centricity. I am resilient and adaptable in fast-paced environments, combining technical and strategic thinking to drive revenue growth and troubleshoot operational challenges.

Throughout my career, I have successfully led projects, managed cross-functional teams, and developed dynamic dashboards to enhance real-time visibility of incidents. My expertise in project management, stakeholder management, and risk management has enabled me to optimize operational processes, reduce escalation response time, and improve key indicators.

I am passionate about staying up-to-date with the latest e-commerce trends and technologies, with a strong proficiency in platforms such as Amazon, Ebay, Walmart, Excel, Power BI, and Adobe Analytics. I am a results-driven professional with a strong customer-centric mindset, always looking for opportunities to drive business growth and improve customer satisfaction.

Experience

Work history, roles, and key accomplishments

Current

Senior E-Commerce Consultant

Current

Adidas

Sep 2023 - Present (2 years 9 months)

Led the Commerce Cloud migration project across LAM, enhancing consumer satisfaction by optimizing the digital customer journey. Developed dashboards for real-time visibility of incidents and streamlined accounting procedures, achieving significant operational improvements.

Account Manager (Amazon, Walmart & eBay)

Verizon

Jan 2022 - Sep 2023 (1 year 8 months)

Implemented a daily performance monitoring system for order and return management, improving customer satisfaction and reducing time to market for product launches by 50%. Achieved a 30% annual growth for key accounts through effective project management.

Account Manager (Amazon Seller & Vendor Central)

Total Wireless

Oct 2020 - Jan 2022 (1 year 3 months)

Boosted product visibility and conversion rates through strategic Amazon PPC campaign management. Enhanced profitability by securing Buy Box for products and optimizing inventory management.

Senior Specialist E-Commerce

Active Vision Group

Apr 2019 - Oct 2020 (1 year 6 months)

Developed a multi-channel performance dashboard for Amazon, Walmart, and eBay, improving decision-making. Enhanced supply chain forecasting accuracy, reducing excess stock and improving demand planning.

Senior Consultant

Zeus Tecnología S.A.

Jun 2015 - Oct 2018 (3 years 4 months)

Led BI implementations that increased data-driven decision-making by 70%. Developed automated reporting solutions, significantly reducing manual work and enhancing project delivery timelines.

Sales Coordinator

Planners S.A.

Jul 2014 - Jun 2015 (11 months)

Managed sales budgets and commercial proposals, achieving financial targets through innovative marketing strategies. Led a sales team to enhance lead generation and conversion rates.

Sales Marketing