Open to opportunities

Laura Bolaños User

@laurabolaosuser

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Strategic Marketing Specialist | Email, content, social media & funnels | Results-driven.

Colombia

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What I'm looking for

I seek remote roles where I can lead cross-functional teams, build scalable funnel and automation systems, and improve performance metrics in a growth-focused culture.

I'm a Digital Marketing Specialist with 3+ years of experience working remotely with US-based companies across industries including digital products, content marketing, and e-commerce. My work spans the full marketing mix — from building and managing email automation workflows in ActiveCampaign and Klaviyo, to planning and executing social media content, coordinating multi-channel campaign launches, and supporting paid media efforts on Meta Ads.

Beyond marketing execution, I bring strong operational skills — I'm experienced in managing cross-functional teams, building SOPs, maintaining project trackers in Notion and Asana, and keeping multiple workstreams on track simultaneously. I've led campaign launches end-to-end, from strategy alignment to post-launch reporting.

I'm also an early adopter of AI tools — I use ChatGPT, Claude, Gemini, Lovable, and ElevenLabs daily to improve content quality, speed up workflows, and stay ahead of the curve.

Experience

Work history, roles, and key accomplishments

Project Manager

A2 Creative Content Marketing

Jan 2024 - Jan 2026 (2 years)

Led a cross-functional marketing team of 6 to design and optimize full sales funnels, executing webinar and evergreen launches that improved funnel conversion and campaign efficiency. Implemented ActiveCampaign and ManyChat automations and standardized workflows in Notion and Asana to accelerate delivery timelines.

ActiveCampaign ManyChat Notion Asana Webinars Conversion Optimization Hotmart Stripe

Marketing VA & Web Support

Context Ed Content

Jan 2023 - Jan 2026 (3 years)

Designed and developed conversion-oriented websites and landing pages using WordPress and Wix, managed email marketing workflows, and created scheduled social content to drive lead generation and digital sales.

WordPress wix Landing Pages Email Automation Social Media Content Facebook Instagram LinkedIn Lead Generation

Marketing & Automation Specialist

A2 Creative Content Marketing

Jan 2022 - Jan 2023 (1 year)

Built and optimized email automation systems with advanced segmentation and nurturing sequences to support performance-driven digital product launches and improve conversion rates.

Email Automation Segmentation ActiveCampaign Klaviyo Conversion Optimization Campaign Optimization

LTL Traffic Specialist

GLT Logistics

Jan 2021 - Jan 2022 (1 year)

Managed LTL freight operations across the United States, coordinating logistics vendors, maintaining service-level relationships, and overseeing freight documentation and compliance.

& Compliance Logistics Coordination SLA Management

Exports Intern

Duratex

Jan 2020 - Dec 2020 (11 months)

Produced export reports, managed order tracking, and conducted market research that informed sales initiatives and process improvements. Supported office operations with accurate documentation and trend analysis.

Report Writing Market Research Process Improvement Documentation