Open to opportunities

Mario Yanez Agudelo

@marioyanezagudelo

I’m an e-commerce digital strategist driving online sales growth through retail media, analytics, and omnichannel optimization.

Colombia

Message

What I'm looking for

I want to lead e-commerce and omnichannel growth for global brands—owning retail media and performance KPIs, using GA4/Power BI insights to raise ROAS and CTR, and improving profitability through data-driven experimentation.

I’m a digital and commercial strategist with over 13 years leading online sales growth and managing key accounts for global brands. I specialize in transforming e-commerce operations through Retail Media execution, data analysis (GA4, Power BI, Meeta), and strategic negotiations with major retailers.

In my roles, I’ve designed omnichannel roadmaps that generated 117% year-over-year growth, increased market share by 12% via SEO/SEM positioning, and delivered performance beyond KPIs with an average ROAS of 4.8 and a CTR of 2.3%. I also improve conversion and efficiency—integrating GA4 and HubSpot to reduce CPA by 35%, and driving first-year e-commerce growth of 20% while lifting LTV by 18% through a data-driven loyalty program.

Experience

Work history, roles, and key accomplishments

Current

Coordinator e-Commerce Specialist

Current

Spectrum Brands

May 2023 - Present (3 years 1 month)

Led digital strategy for a global Beauty and Home brand portfolio, driving 117% year-over-year growth in online sales. Exceeded retail media and performance KPIs by 40% with average ROAS of 4.8 and CTR of 2.3%, and increased market share by 12% through SEO/SEM positioning.

Retail Media Omnichannel Strategy Multi Touch Attribution ROAS SEO SEM CTR Optimization Key Account Management

Digital Marketing Consultant

MYA Consultores

May 2022 - Feb 2023 (9 months)

Improved conversion rates by 10% for automotive retail clients using disruptive campaigns and A/B testing with heat maps. Integrated GA4 and HubSpot to reduce CPA by 35% while planning full-funnel campaigns with a UX-focused approach.

Conversion Rate Optimization A B Testing Heat Mapping HubSpot Full Funnel Marketing Lead Acquisition Efficiency

Commercial and Marketing Director

Inter Rapidísimo

Nov 2021 - May 2022 (6 months)

Combined ATL/BTL tactics to acquire 10% more new customers across physical and digital channels. Restructured a loyalty program for corporate accounts to achieve 92% retention and increased upselling by 15%, executing campaigns at 110% efficiency to maximize mass-channel ROI.

ATL Campaigns Customer Acquisition Retention Strategy Upselling Strategy ROI Optimization Cross Channel Marketing

Marketing Director

Hi Company S.A.S.

Aug 2014 - Oct 2021 (7 years 2 months)

Led B2C e-commerce transformation, increasing sales by 20% in the first year and raising customer lifetime value (LTV) by 18% via a data-driven loyalty program. Implemented SEMrush/Hootsuite to reduce CAC by 40% and increase campaign ROI by 2.1x, and built an SEO content strategy generating 1.8M annual visits with a 30% conversion rate.

Loyalty Programs SEMrush Hootsuite SEO Content Strategy ROI Optimization Marketing Automation