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Maria Gabriela Velasquez

@mariagabrielavelasqu

Marketing director at HeyDay Marketing, leading eight Community Managers and shaping social strategies for client brands.

Colombia

Message

At HeyDay Marketing, I direct and coordinate a team of eight Community Managers. I develop social media strategies aligned with client goals and review campaign metrics to inform recommendations.

At Eurobig Shop, I led a digital and commercial strategy overhaul and integrated Odoo with marketing tools. I also implemented Tikket as a multichannel chat platform and managed the chatbot.

At Creadores que Creen, I managed Shopify e-commerce operations and built automated email workflows and conversion funnels with Klaviyo. I planned product launches that achieved two sold-outs and implemented an email marketing strategy with a 50.7% open rate.

Experience

Work history, roles, and key accomplishments

Current

Community Managers Department Director

Current

HeyDay Marketing

Nov 2024 - Present (1 year 11 months)

Direct and coordinate a team of eight Community Managers, overseeing task allocation and professional development. Design and implement social media strategies aligned with client goals, incorporating AI tools and analyzing performance metrics.

Team Leadership Social Media Strategy AI Tools Data Analysis Content Strategy Budget Management Crisis Management

Marketing Director

Eurobig Shop

Jul 2024 - Oct 2024 (3 months)

Led the digital and commercial strategy overhaul for Eurobig, integrating Odoo with marketing tools and implementing Tikket as a multichannel chat platform. Directed content creation and managed paid media budgets.

Digital Strategy Odoo Tikket Content Creation Paid Media Budget Management

Marketing & Communications Coordinator

Creadores que Creen

Jul 2022 - Jun 2024 (1 year 11 months)

Managed client relationships and led e-commerce operations on Shopify, creating landing pages and updating website information. Developed automated email workflows and conversion funnels using Klaviyo, achieving a 50.7% open rate.

Customer Relationship Management Shopify Klaviyo Email Marketing Conversion Funnels Campaign Management

Lead of Content Marketing

El Dorado

Dec 2021 - Dec 2022 (1 year)

Developed a corporate identity and brand manual, and led a team of marketing specialists. Executed user acquisition strategies for the app, increasing downloads and active users through paid advertising and influencer outreach.

Brand Identity Team Leadership User Acquisition Paid Advertising Social Media Marketing Influencer Outreach

Marketing Manager

Redes de Valor

Jan 2020 - Jul 2022 (2 years 6 months)

Managed client relationships and developed comprehensive marketing plans including social media, paid media, email marketing, and e-commerce. Led cross-functional teams and monitored performance metrics to optimize strategies.

Marketing Strategy Social Media Paid Media Email Marketing Ecommerce Team Leadership KPI Reporting