Vanessa Andrade

VA

Open to opportunities

Vanessa Andrade

@vanessaandrade

Communications and Digital Marketing professional with 20+ years of experience in corporate communications, digital marketing, brand positioning.

What I'm looking for

I'm looking to lead digital marketing and communications initiatives that strengthen brand positioning, generate qualified leads, build reputation, and engage internal and external audiences across regional markets.

I've led regional marketing and communications across LATAM for GSS Group, ILUMNO, Bayer, Ministerio TIC, and Colombia's chambers of commerce. My work spans digital campaigns, webinars, corporate communications, media relations, internal engagement, events, and reputation management.

Most recently, I've advised businesses on paid media, social media strategy, and conversion funnels to increase qualified leads. I bring 20+ years of experience building brand positioning, demand generation, and employee engagement across public and private organizations.

Experience

Work history, roles, and key accomplishments

IN

Current

Digital Marketing & Communications Consultant

Current

Independent

Jan 2025 - Present (1 year 8 months)

Advises businesses on digital marketing and social media strategies; develops paid media initiatives and optimizes conversion funnels to increase qualified leads.

Digital Marketing Social Media Paid Media Lead Generation

Education

Degrees, certifications, and relevant coursework

UR

Universidad Internacional de La Rioja

Master's Degree, Digital Marketing and Corporate Communications

Pursued a Master's Degree in Digital Marketing and Corporate Communications.

UB

Universidad Pontificia Bolivariana

Specialization, Human Talent Management

Completed a Specialization in Human Talent Management.

UQ

Universidad del Quindío

Bachelor's Degree, Social Communication and Journalism

Earned a Bachelor's Degree in Social Communication and Journalism with emphasis in Corporate Communications.

Tech stack

Software and tools used professionally

ChatGPT

Availability

Open to opportunities

Location

Colombia

Authorized to work in

Social media

Job categories

Communications Manager Digital Marketing Manager Communications Consultant Corporate Communications Manager Public Relations Manager Internal Communications Manager Brand Manager Marketing Director Social Media Manager Marketing Communications Manager Communications Manager Executive Communications Manager Communications Director Communications Program Manager Strategic Communications Manager Employee Communications Manager

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