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@lauracamilalpezsanto
Bilingual communications professional with expertise in strategic communication.
I'm a Social Communicator with a Master's in Strategic and Corporate Communication, based in Bogotá, Colombia. I have extensive experience in corporate communication, strategic planning, campaign structuring, and content development. My bilingual skills enhance my ability to engage effectively with diverse audiences.
Currently, I serve as a Senior Communications Analyst at Teleperformance, where I lead the design and execution of internal communication strategies tailored to stakeholder needs. My achievements include positioning and expanding the Internal Communications area, establishing credibility, and fostering strong relationships with internal clients.
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Work history, roles, and key accomplishments
Teleperformance
Dec 2020 - Present (4 years 11 months)
Lideré el diseño y ejecución de estrategias de comunicación internas, gestionando B2B y asegurando una comunicación efectiva dentro de la organización. Desarrollé contenido y analicé el rendimiento e impacto de las iniciativas de comunicación.
Concentrix
Aug 2020 - Jan 2021 (5 months)
Responsable de comunicaciones B2C, gestionando reclamos y asesoramientos, asegurando una comunicación clara y efectiva con los clientes.
Banco Itaú
Jan 2020 - Jul 2020 (6 months)
Encargada de la planificación y divulgación de contenido interno, generando piezas creativas y apoyando en la gestión de medios y relaciones de prensa.
LoTengo Marketing Lab
Dec 2017 - Jan 2020 (2 years 1 month)
Gestioné B2C para la coordinación de eventos, proponiendo ideas innovadoras para el posicionamiento de la compañía y atracción de clientes.
Degrees, certifications, and relevant coursework
Máster, Comunicación Estratégica y Corporativa
2023 - 2024
Comunicadora Social, Comunicación Social
2015 - 2020
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