SANDRA TOLOSA
@sandratolosa
I deliver bilingual Communication & Digital Strategy—quality content and operational improvements.
ColombiaWhat I'm looking for
I’m a bilingual communication & digital strategy professional with 9+ years of international experience improving content quality, supporting teams, and strengthening operational follow-up in fast-moving environments.
I bring a detail-oriented approach to content review and quality control, pairing information analysis with process improvement to spot gaps early and keep work accurate and consistent. I’m especially strong in clear written communication and constructive feedback that aligns stakeholders and raises accountability.
Most recently, I led day-to-day operations as a Bilingual Team Lead / Supervisor, coordinating a 16-person team, monitoring trends, and coaching for performance. I delivered structured follow-ups and tracked results to improve consistency and outcomes across workflows.
Alongside leadership, I’ve contributed to digital growth and design strategy—co-designing community initiatives across Instagram and LinkedIn and supporting engagement growth of 30%. I also worked on communication and digital strategy projects adapting written and visual materials for audience expectations and brand guidelines.
Experience
Work history, roles, and key accomplishments
Communication & Digital Strategy
Wordbank
Jan 2021 - Jan 2023 (2 years)
Collaborated with cross-functional teams to adapt written and visual materials for the Colombian market, ensuring alignment with audience expectations and communication standards. Supported quality control on content prior to release.
Digital Strategy & Community Growth
Shaping Horizons
Jan 2021 - Jan 2023 (2 years)
Co-designed and executed community growth initiatives across Instagram and LinkedIn, creating and reviewing visual and communication assets for digital platforms and websites. Aligned content with brand guidelines and supported engagement growth of 30%.
Design Strategy Consultant
IGP Decaux + ION Fund
May 2016 - Aug 2016 (3 months)
Led a multidisciplinary team in developing integrated campaigns for high-profile brands in Italy. Coordinated deliverables and monitored progress to ensure timeline compliance while reviewing materials for quality and client requirements.
Education
Degrees, certifications, and relevant coursework
Google Analytics
Certification, Google Analytics
Google Analytics certification (ongoing).
Microsoft
Certification, AI product management
AI product management certification with Microsoft (ongoing).
Politecnico di Milano
Master’s in Strategic Design, Design for the Value Offering
Master’s program in Strategic Design focused on Design for the Value Offering at Politecnico di Milano.
Universidad El Bosque
Bachelor's in Industrial Design, Industrial Design
Bachelor’s program in Industrial Design from Universidad El Bosque.
HubSpot Academy
Certification, Digital Marketing & Sales
Digital Marketing & Sales certification program covering communication and sales skills.
University of Pennsylvania
Certification, Communication and selling Skills
Training focused on Communication and selling Skills.
IDEO + Acumen
Certification, Human-Centered Design
Human-Centered Design certification/training in partnership between IDEO and Acumen.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Job categories
Skills
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