I've planned and executed 30+ monthly email, SMS, social media, and blog campaigns at EPS Famisanar, reaching databases of more than 2 million contacts. Using Massivian and Brevo, I maintained email open rates between 23% and 38%.
I translate institutional and technical information into clear, audience-specific copy, while using reporting on reach and engagement to strengthen content and channel strategy. I've also led sensitive crisis and institutional communications, coordinated media agencies and design teams, and supported spokesperson and media relationships.
Earlier, I designed retention campaigns, opened commercial opportunities across Latin America, managed marketplace presence for Coltoys, and supported BTL campaigns for brands including Falabella and Aguardiente Antioqueño.
