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Federico Boratto

@federicoboratto

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I build global brand campaigns, identities, and go-to-market strategies that drive measurable brand growth.

Germany

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What I'm looking for

I’m looking to build and reposition brands at scale, leading global campaigns and cross-functional teams around a coherent story that creates lasting brand equity.

At Personio, I built and launched the company’s first global brand campaign, generating 31.6M+ video views, lifting aided awareness by up to 13 points, and helping move the brand to #3 in UK industry ad awareness. I also repositioned the brand, introduced new messaging and identity, and grew brand investment from under 1% to 10% of the marketing budget.

Previously, I built Monta’s global brand from inception through scale-up, launching hero campaigns and product launches that increased Hub utilization by 28% and Charge downloads by 20%. I’ve also led global brand strategy and GTM work for brands including SK-II, Olay, WhatsApp, Pandora, P&G, Maserati, and Nestlé, bringing creative conviction and strategic discipline to complex cross-functional work.

Experience

Work history, roles, and key accomplishments

Current

Brand Marketing Principal

Current

Personio

Jun 2025 - Present (1 year 3 months)

Owns and guards the global brand, developing and executing global campaigns tied to company priorities. Led the launch of Personio's first global brand campaign, lifting aided brand awareness by up to 13 points and earning the Q2 2026 Momentum Award.