Lea Richter
@learichter
Strategic marketing leader with expertise in brand communication.
What I'm looking for
I am a seasoned marketing professional with extensive experience in strategic brand leadership and communication. Currently, I serve as the Head of Communication & Media at Unbias Technologies, where I have successfully developed a brand identity and communication framework that positions the company as a leader in AI-driven financial solutions. My role involves building strategic partnerships and leading integrated campaigns, enhancing market visibility through thought leadership initiatives.
Previously, I held the position of Senior Marketing Manager at Breezy Brands GmbH, where I defined long-term marketing objectives and crafted go-to-market strategies for an online pharmacy platform. My ability to manage cross-functional teams and evaluate new technologies has consistently driven customer engagement and sales growth. With a strong background in brand management at Pernod Ricard, I have developed and implemented successful marketing strategies for globally recognized brands, leveraging insights on market trends to achieve strategic growth.
Experience
Work history, roles, and key accomplishments
Head of Communication & Media
Unbias Technologies
Mar 2023 - Present (2 years 3 months)
Developed brand identity and communication framework for Unbias Technologies, enhancing market visibility through strategic partnerships and integrated campaigns. Collaborated with founders to define go-to-market strategies and implemented KPI systems for performance measurement.
Head of Marketing
Apta Technologies
Jan 2023 - Jan 2024 (1 year)
Designed and implemented a marketing strategy for Apta's AI-powered logistics solutions, focusing on brand positioning and value proposition development. Led multi-channel campaigns and established KPIs for performance optimization.
Senior Marketing Manager
Breezy Brands GmbH
Mar 2022 - Jun 2023 (1 year 3 months)
Defined marketing objectives and led digital initiatives for Breezy's online pharmacy platform. Developed community-building strategies and managed strategic partnerships to enhance brand presence and customer retention.
Brand Manager
Pernod Ricard Deutschland GmbH
May 2020 - Jan 2022 (1 year 8 months)
Managed marketing for prestigious brands, developing long-term strategies and tracking performance through KPIs. Organized PR events and collaborated with sales teams to enhance brand visibility and market presence.
Head of Marketing DACH
Rezolve Limited
Mar 2021 - Jul 2021 (4 months)
Managed marketing strategy and digital initiatives for Rezolve in the DACH region. Focused on customer journey shaping and market expansion through targeted marketing tools and consumer behavior analysis.
Brand Activation Manager
Pernod Ricard Deutschland GmbH
May 2018 - Apr 2020 (1 year 11 months)
Developed strategies for focus brands, enhancing visibility through events and digital platforms. Monitored brand performance and coordinated with agencies for effective execution.
Working Student - Marketing
Amazon Deutschland Services GmbH
Aug 2017 - Jun 2018 (10 months)
Assisted in marketing initiatives at Amazon Pay, contributing to various projects and gaining hands-on experience in a fast-paced environment.
Working Student - Brand Management
Campari Deutschland GmbH
Aug 2016 - Jul 2017 (11 months)
Supported brand management activities for Campari Mediterranean Brands, gaining insights into brand strategy and market positioning.
Intern - Product Marketing
Estée Lauder Companies
Jan 2016 - Aug 2016 (7 months)
Assisted in product marketing for Estée Lauder and Tom Ford, contributing to marketing strategies and product launches.
Education
Degrees, certifications, and relevant coursework
University of Siegen
Master of Science, Management & Markets
2015 - 2019
Completed a Master of Science in Management & Markets with a major in Marketing and Management. The master thesis focused on the challenges, potentials, and success factors in implementing agile management techniques in organizations.
Technische Universität Dortmund
Bachelor of Science, Economic Science
2009 - 2015
Earned a Bachelor of Science in Economic Science, majoring in Marketing and Human Resource Management. The bachelor thesis addressed the handling of the unknown in intercorporate structures through an empirical study.
Wilnsdorf Grammar School
A Level, General Education
2000 - 2009
Completed A Levels with advanced courses in Social Science, Politics and Economics, and English.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
creativeheroines.comJob categories
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