Open to opportunities

Lea Richter

@learichter

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Strategic marketing leader with expertise in brand communication.

Germany

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What I'm looking for

I seek a dynamic role that fosters creativity and strategic growth, emphasizing collaboration and innovation.

I am a seasoned marketing professional with extensive experience in strategic brand leadership and communication. Currently, I serve as the Head of Communication & Media at Unbias Technologies, where I have successfully developed a brand identity and communication framework that positions the company as a leader in AI-driven financial solutions. My role involves building strategic partnerships and leading integrated campaigns, enhancing market visibility through thought leadership initiatives.

Previously, I held the position of Senior Marketing Manager at Breezy Brands GmbH, where I defined long-term marketing objectives and crafted go-to-market strategies for an online pharmacy platform. My ability to manage cross-functional teams and evaluate new technologies has consistently driven customer engagement and sales growth. With a strong background in brand management at Pernod Ricard, I have developed and implemented successful marketing strategies for globally recognized brands, leveraging insights on market trends to achieve strategic growth.

Experience

Work history, roles, and key accomplishments

Current

Head of Communication & Media

Current

Unbias Technologies

Mar 2023 - Present (2 years 3 months)

Developed brand identity and communication framework for Unbias Technologies, enhancing market visibility through strategic partnerships and integrated campaigns. Collaborated with founders to define go-to-market strategies and implemented KPI systems for performance measurement.

Brand Strategy Communication Framework Partnership Management Campaign Execution KPIs

Head of Marketing

Apta Technologies

Jan 2023 - Jan 2024 (1 year)

Designed and implemented a marketing strategy for Apta's AI-powered logistics solutions, focusing on brand positioning and value proposition development. Led multi-channel campaigns and established KPIs for performance optimization.

Marketing Strategy Positioning KPIs B2B Marketing

Senior Marketing Manager

Breezy Brands GmbH

Mar 2022 - Jun 2023 (1 year 3 months)

Defined marketing objectives and led digital initiatives for Breezy's online pharmacy platform. Developed community-building strategies and managed strategic partnerships to enhance brand presence and customer retention.

Digital Marketing Community Building Partnership Management Content Creation Customer Retention

Brand Manager

Pernod Ricard Deutschland GmbH

May 2020 - Jan 2022 (1 year 8 months)

Managed marketing for prestigious brands, developing long-term strategies and tracking performance through KPIs. Organized PR events and collaborated with sales teams to enhance brand visibility and market presence.

Brand Management Marketing Strategy Performance Tracking PR

Head of Marketing DACH

Rezolve Limited

Mar 2021 - Jul 2021 (4 months)

Managed marketing strategy and digital initiatives for Rezolve in the DACH region. Focused on customer journey shaping and market expansion through targeted marketing tools and consumer behavior analysis.

Marketing Strategy Digital Marketing Customer Journey Market Analysis B2B Marketing

Brand Activation Manager

Pernod Ricard Deutschland GmbH

May 2018 - Apr 2020 (1 year 11 months)

Developed strategies for focus brands, enhancing visibility through events and digital platforms. Monitored brand performance and coordinated with agencies for effective execution.

Event Management Digital Marketing Performance Monitoring

Working Student - Marketing

Amazon Deutschland Services GmbH

Aug 2017 - Jun 2018 (10 months)

Assisted in marketing initiatives at Amazon Pay, contributing to various projects and gaining hands-on experience in a fast-paced environment.

Marketing Support Digital Marketing Team Collaboration

Working Student - Brand Management

Campari Deutschland GmbH

Aug 2016 - Jul 2017 (11 months)

Supported brand management activities for Campari Mediterranean Brands, gaining insights into brand strategy and market positioning.

Brand Management Positioning Marketing Support Consumer Insights Team Collaboration

Intern - Product Marketing

Estée Lauder Companies

Jan 2016 - Aug 2016 (7 months)

Assisted in product marketing for Estée Lauder and Tom Ford, contributing to marketing strategies and product launches.

Product Marketing Marketing Strategy Market Research

Education

Degrees, certifications, and relevant coursework

University of Siegen

Master of Science, Management & Markets

2015 - 2019

Completed a Master of Science in Management & Markets with a major in Marketing and Management. The master thesis focused on the challenges, potentials, and success factors in implementing agile management techniques in organizations.

Technische Universität Dortmund

Bachelor of Science, Economic Science

2009 - 2015

Earned a Bachelor of Science in Economic Science, majoring in Marketing and Human Resource Management. The bachelor thesis addressed the handling of the unknown in intercorporate structures through an empirical study.