I'm a Senior Marketing & Digital Strategy Leader with extensive international experience across brand strategy, integrated marketing, digital transformation, omnichannel campaigns and consumer engagement in Europe and Latin America.
Throughout my career, I've worked with global brands including C&A Europe and Vans Mexico, combining strategic thinking, creativity, cultural insights and data-driven decision-making to build meaningful consumer connections and deliver measurable results.
At C&A Europe, I led international social marketing initiatives, managed five direct reports and coordinated agency teams of 15–20 specialists across European markets. I managed six-figure budgets, led agency transformation processes and helped evolve social media from an execution-focused channel into a strategically integrated marketing function. My work contributed to 228% TikTok follower growth in 2024 and increased average engagement rates from 1% to 3.53%.
Previously, at Vans Mexico, I led digital and cultural marketing initiatives, coordinated multidisciplinary teams of 25+ professionals and developed integrated campaigns connecting music, sports, youth culture, retail and digital experiences.
I'm particularly passionate about brand building, consumer behavior, creative strategy, emerging technologies, AI-driven marketing innovation and the intersection of culture, technology and business.
I'm seeking senior leadership opportunities in Marketing, Brand Strategy, Digital Marketing or Integrated Marketing, where I can shape strategy, lead talented teams, drive transformation and contribute to sustainable business growth.
I'm based in Germany and particularly interested in remote-first international organizations that value collaboration, innovation, strategic thinking and measurable impact.
