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Giulia Fioravera

@giuliafioravera

Head of Brand & Global Communications at CoachHub, who shaped its People Powered Change campaign and drove €23M+ in open pipeline.

Germany

Message

At CoachHub, I own global brand and communications strategy across markets, leading a team of five and a worldwide roster of PR agencies and freelancers. I architected and led “People Powered Change,” the company’s first major positioning campaign, spanning film, PR, Berlin OOH, gated research, and sales enablement.

I also led the launch of AIMY™, CoachHub’s AI Coach. Its full-funnel, multi-market campaign helped drive €23M+ in open pipeline by Q4 and dozens of closed-won deals.

Before becoming Head of Brand, I led CoachHub’s design team and, at CrossLend, led the design department and built brand identity and visual systems behind two German Design Council awards. My work brings creative craft together with evidence-led brand effectiveness, including ESOV and full-funnel analysis.

Experience

Work history, roles, and key accomplishments

Current

Head of Brand & Global Communications

Current

CoachHub

Apr 2025 - Present (1 year 6 months)

Owns global brand and communications strategy across markets, leading a team of five and a global agency roster. Architected major positioning campaigns and led brand refresh and marketing strategy.

Brand Strategy Integrated Communications Campaign Development Marketing Effectiveness ESOV Funnel Localization Team Leadership Stakeholder Management

Design Team Lead

CoachHub

Nov 2022 - Apr 2025 (2 years 5 months)

Led the design team and owned visual identity, design systems, and multimedia production. Ran cross-functional creative projects and improved creative processes.

Design Leadership Visual Identity Design Systems Multimedia Production Creative Direction Project Management

Team Lead Design / Art Director

CrossLend

Oct 2018 - Oct 2022 (4 years)

Led the design department and a multidisciplinary team, owning end-to-end creative for product, marketing, and corporate. Built brand identity and visual systems that won German Design Council awards.

Design Leadership Art Direction Brand Identity Visual Systems Creative Direction Team Management

Art Director (Freelance)

fioraveradesign

Jan 2018 - Mar 2022 (4 years 2 months)

Provided brand identity, creative direction, and design systems for clients including Lemon Markets, Elucidate, Booste, and Billink.

Brand Identity Creative Direction Design Systems

Junior Art Director / Design Editor

3NTA

Jan 2014 - Dec 2017 (3 years 11 months)

Worked as a Junior Art Director and Design Editor.

Graphic Designer

Eat, Sleep + Design

Jan 2014 - Dec 2014 (11 months)

Worked as a Graphic Designer.

Education

Degrees, certifications, and relevant coursework

Mark Ritson

Mini MBA in Marketing, Marketing

Mini MBA in Marketing, expected completion in July 2026.

Mark Ritson

MiniMBA in Brand Management, Brand Management

MiniMBA in Brand Management, in progress.

ISIA Roma

Industrial and Visual Communication Design, Industrial and Visual Communication Design

2010 - 2013

Grade: 110/110 cum laude

Activities and societies: Exchange at Kymenlaakson AMK, Finland

Industrial and Visual Communication Design degree from ISIA Roma, graduated with 110/110 cum laude, including an exchange at Kymenlaakson AMK in Finland.