Friederike Stadje

I'm currently leading creator product-adoption programmes at TikTok Germany, taking them from strategy and concept through execution with global teams. I built the first automated campaign-led lead acquisition funnel, increasing average monthly lead volume from 16 to 170 while reducing cost per lead by 25–30%.

I've increased high-performing creators by 41% quarter over quarter and introduced AI-driven content workflows that lifted output by 58%. I also built a content management system, performance dashboards and a central asset library adopted by global teams.

Previously, as Head of Marketing at CopeCart, I led multi-market brand building and go-to-market campaigns across DACH, UAE and Spain, delivering 66% follower growth, 400% organic reach growth and 120% lead growth. I hired, mentored and led a six-person team while managing a seven-figure budget.

Across mediawave, Aiways and agency and in-house roles, I've built brand channels, content strategies and cross-channel campaigns for B2B and B2C brands. I bring strategic perspective and hands-on delivery together to turn business objectives into relevant ideas, engaging content and measurable growth.