Conniff Carelse
@conniffcarelse
I build cohesive brand identities that increase engagement and sales.
GermanyWhat I'm looking for
I have a strong background spanning digital marketing, global product launches, and brand growth across international markets.
Digital Marketing & Brand Growth: Led brand repositioning and digital marketing campaigns for an independent photographer in Berlin, boosting organic social media engagement by 45% within six months and securing over 12 high-value collaborations.
Global Product Strategy: Directed the international launch of a premium product line across three markets at Makrite in Sydney, optimizing positioning through market analysis to drive a 25% increase in direct-to-consumer sales.
Content Strategy & CRM: Developed narrative-driven content and promotional campaigns for a visual artist in Cape Town, increasing follower retention by 30% and expanding the collector contact database by 20% using automated CRM workflows.
Experience
Work history, roles, and key accomplishments
Brand Manager
Independent Photographer
May 2022 - Feb 2026 (3 years 9 months)
Spearheaded a comprehensive brand repositioning project, resulting in a 45% increase in organic social media engagement within the first six months. Managed end-to-end production of digital marketing assets and developed targeted outreach strategies that secured 12+ new high-value collaborations.
Brand Manager
Makrite
Oct 2017 - Dec 2021 (4 years 2 months)
Directed the global brand launch for a premium mask product line, coordinating multi-channel distribution across three international markets. Collaborated with manufacturing and design teams to maintain brand identity guidelines and analyzed market trends to refine product positioning.
Brand Manager
Visual Artist
Jan 2015 - Oct 2017 (2 years 9 months)
Elevated the artist's digital presence through a curated content strategy that increased follower retention by 30%. Managed end-to-end promotional campaigns for gallery showcases and implemented automated CRM workflows that grew the collector contact database by 20%.
Education
Degrees, certifications, and relevant coursework
Australian Academy of Commerce
Certification IV, Marketing and Communications
Completed Certification IV in Marketing and Communications in February 2018.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Job categories
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