Rita Whyte

I’m a global brand and innovation leader focused on regulated skincare and consumer health, translating science-based product mechanisms into compelling, commercially successful brand platforms. Across Europe and the US, I drive brand equity and measurable growth by leading innovation pipelines and strengthening go-to-market execution.

In my most recent roles, I’ve owned and advanced brand frameworks within medical skincare environments—translating regulated product science into targeted marketing and HCP adoption. I also delivered strong commercial outcomes, including £2m+ marketing budget ownership, 24% revenue uplift, and 12% sales growth, while optimizing performance through AI-led content and channel improvements.

Earlier, as Head of Marketing & Branding, I built and led the marketing function inside a medical group environment, with full ownership of brand strategy, NPD pipeline, and media investment across digital and retail. I delivered 24% revenue growth through brand repositioning and NPD alignment, launched 5 NPDs by aligning product claims, regulatory requirements, and go-to-market execution, and coached my team to strengthen commercial delivery.

Before that, I led brand strategy and performance across DACH, the UK, Europe, and the US, including work that drove 12% sales growth, 6-point market share gain, and significant improvements in sell-through through integrated retail brand activation. I bring cross-functional leadership across R&D, regulatory, and commercial teams, backed by a Diploma in Business Psychology (Grade 1.3).