Farid Alam
@faridalam
Experienced sales leader driving revenue growth and high-performing sales teams.
CanadaWhat I'm looking for
I am an experienced sales leader with 8+ years driving revenue generation, team building, and go-to-market strategy across cybersecurity, industrial automation, and energy sectors. I have a track record of scaling businesses, landing high-value clients, and establishing repeatable sales ecosystems.
As Head of Sales and Marketing for North America, I led a six-person team and helped scale ioSENTRIX from $200K to $8M while onboarding 45 high-ticket clients and three channel partners. My background includes roles at Schneider Electric, ABB, and Imperial Oil where I launched digital products, captured multimillion-dollar accounts, and led cross-functional teams.
I bring strengths in sales leadership, business development, product commercialization, project management, and recruitment. I prioritize accountability, measurable KPIs, and coaching to drive consistent performance and scalable growth.
Experience
Work history, roles, and key accomplishments
Head of Sales and Marketing
ioSENTRIX
Oct 2021 - Present (4 years)
Led a 6-person North America Sales & Marketing team and scaled revenue from $200K to $8M, acquiring 45 high-ticket clients and onboarding 3 major channel partners to establish recurring business.
ABBusiness Development Manager
ABB
Nov 2019 - Oct 2021 (1 year 11 months)
Led business development for Motion and Digital IoT in Ontario, capturing new customers and expanding market share, delivering a program to win approximately 10 new customers per year.
SELaunched a digital collaboration marketplace (Schneider Exchange) that unlocked $1M in new revenue and built an ecosystem of 1,000+ technology experts and partners.
SEOwned end-user sales for Industrial IoT solutions and delivered $2M in new business through focused account strategies and solution selling across cloud, edge, and enterprise software.
SEManaged industrial automation portfolio (PLCs, drives, controllers) responsible for a $4M annual business, developing channel and OEM relationships to drive sales.
Engineering Consultant
Introba
Sep 2015 - Feb 2016 (5 months)
Directed handover of a 7-building campus to operations, coaching a team of 10 engineers and 3 commissioning agents and facilitating transfer of technical knowledge to 15 operations managers.
Construction Project Manager
Imperial Oil
Apr 2014 - Sep 2015 (1 year 5 months)
Managed design, planning and commissioning for a multi-building campus (>$700M budget), saving $2M in lease costs by delivering a planned data centre and leading MEP and control system commissioning.
SUElectrical Engineer
Suncor
Jan 2013 - Jan 2014 (1 year)
Improved department reliability and reduced operating costs by executing 10 sustainment projects and developing SOWs and construction work packages for E&U projects over $50K.
Education
Degrees, certifications, and relevant coursework
HOHarvard Business School Online
Certificate, Leadership, Management, Sales, and Marketing
Completed various online courses in leadership, management, sales, and marketing through Harvard Business School Online.
RURyerson University
Bachelor of Engineering, Electrical Engineering (Energy and Power Systems)
Bachelor of Engineering in Electrical Engineering with a focus on Energy and Power Systems.
Maker Group
Certificate, Negotiation
Completed advanced negotiation training (Commercial Negotiation) to strengthen negotiation skills in professional contexts.
Revenue Storm
Certificate, Sales
Completed B2B sales training covering prospecting, closing, and business development techniques.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
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