Looking for a job

Chris Rocca

@chrisrocca

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I lead regional marketing, go-to-market, and brand growth across Southern Europe’s consumer technology markets.

Spain

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What I'm looking for

I'm looking to lead regional marketing, go-to-market, brand, and partner initiatives where I can turn global strategy into local commercial growth across consumer, technology, retail, and telecom markets.

I'm leading joint go-to-market and partner marketing strategies for McAfee across EMEA, working with retail and telecom partners to drive acquisition, conversion, product attach, and revenue growth.

Previously, I led Fitbit marketing for Southern Europe at Google across Spain, Portugal, and Italy. I delivered 15+ product launches, helped support a 20% market share and 50% year-on-year category growth, and managed a $3.5M+ annual budget and more than €3M in media investment.

At SanDisk, I led regional brand, product, retail, and channel marketing across France, Iberia, Italy, and Benelux, generating average sell-through growth of 24%. Across 20+ years in technology and consumer brands, I've built localized strategies, partnerships, teams, and omnichannel programs that connect brand growth with commercial results.

Experience

Work history, roles, and key accomplishments

Current

Channel Success Manager EMEA

Current

McAfee

Nov 2024 - Present (1 year 10 months)

Lead joint go-to-market and partner marketing strategies with strategic retail and telecom partners, primarily in France. Own campaign planning, investment prioritization, and performance reviews to drive acquisition and revenue growth.

Go To Market Strategy Partner Marketing Campaign Management CRM Data Driven Marketing Retail Telecommunications Channel Strategy

Head of Marketing Southern Europe, Iberia and Italy

Google (Fitbit)

Jan 2017 - May 2023 (6 years 4 months)

Led marketing strategy across Spain, Portugal and Italy, managing a regional team, agencies, and a $3.5M+ budget. Drove end-to-end go-to-market for 15+ product launches and contributed to a 20% market share and +50% category growth.

Marketing Strategy Go To Market Brand Management Media Planning Retail Marketing Partner Marketing Team Leadership Budget Management Consumer Insights Data Driven Marketing

Marketing Manager Southern Europe (France, Iberia, Italia and Benelux)

SanDisk

Nov 2008 - Dec 2016 (8 years 1 month)

Led regional brand, product, retail and channel marketing across France, Iberia, Italy and Benelux, managing a team and a €2.5M budget. Delivered 31 product launches and generated average sell-through growth of +24%.

Brand Marketing Product Marketing Retail Marketing Channel Marketing Category Management Media Relations Team Leadership Budget Management Consumer Insights

Product, Channel & Communications Roles

Micronet (Kaspersky Lab), GTI Software & Networking, OKI, LF

Jan 2000 - Dec 2008 (8 years 11 months)

Developed foundational experience across product management, channel marketing, B2B distribution, cybersecurity, retail communications, partner enablement and sales support.

Product Management Channel Marketing B2B Distribution Cybersecurity Retail Communications Partner Enablement Sales Support

Education

Degrees, certifications, and relevant coursework

Founderz

Master, AI and Innovation

Master in AI and Innovation from Founderz in 2026, focusing on practical application of artificial intelligence to marketing strategy, automation, data-driven decision-making, content generation, and responsible AI adoption.