Open to opportunities

Viviana Lugo

@vivianalugo

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Dynamic Go-to-Market expert driving strategic partnerships and growth.

Spain

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, with opportunities for growth and impactful contributions.

I am a dynamic and agile Go-to-Market (GTM) expert with significant experience in driving strategic partnerships, growth, and market expansion, particularly within startups, scale-ups, and global technology platforms such as AWS and GCP. My proven success in managing strategic B2B relationships and commercial KPIs, combined with strong executive communication and negotiation skills, has allowed me to excel in my field.

Throughout my career, I have developed and executed impactful marketing strategies, managed full lifecycle B2B events, and facilitated collaboration across sales, product, and customer success teams. My fluency in Spanish, English, Portuguese, and Catalan, along with my dual Spanish-Mexican nationality, enables me to leverage deep regional insights and cross-cultural expertise to accelerate international market penetration. I am passionate about creating measurable outcomes and value propositions for my clients.

Experience

Work history, roles, and key accomplishments

Partner GTM Lead (Advisor)

Corail Analytics

Apr 2024 - Jul 2024 (3 months)

Provided strategic advisory on CRM implementation and optimization of commercial processes. Led strategic partnerships and networked with stakeholders to support market expansion.

CRM Strategic Partnerships

Co-Founder and Marketing Director

CIS Consulting / Spaulding Ridge

Oct 2013 - Sep 2023 (9 years 11 months)

Developed and executed EMEA marketing strategies through local tech community building and interactive events. Managed strategic alliances with cloud tech leaders contributing to business growth.

Strategic Alliances Event Management B2B Marketing

Sales Engineer

TE Connectivity (AMP Netconnect)

Jan 2007 - Mar 2011 (4 years 2 months)

Consulted on network design and product specification for data center solutions. Achieved sales targets consistently over multiple fiscal years.

Product Specification Sales Target Achievement Consultation

Cross Reference Specialist & Inside Sales

Arrow Electronics

Nov 2002 - Jan 2007 (4 years 2 months)

Managed purchase orders and supply plans for strategic contract manufacturers. Surpassed sales goals consistently and implemented innovative supply systems.

Sales Strategy Client Relationship Management Innovative Supply Systems