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Marta Ryniecka

@martaryniecka

International demand generation leader at Fluentbe who opened 3 European markets and raised meeting-to-opportunity conversion by ~40%.

Spain

Message

At Fluentbe, I owned the international B2B marketing plan for a Series B AI-powered language-learning startup, working with the CEO and Sales to choose markets, audiences and programs. I opened 3 European markets, tested demand in Iberia and LATAM before committing budget, and owned qualified-lead and pipeline targets.

By reviewing conversion by market and source with Sales, I helped raise meeting-to-opportunity conversion by ~40%. Reallocating budget and sales time toward markets that converted improved pipeline per rep and sales conversion by up to 60% within one quarter.

Earlier, at Johnson & Johnson, I ran EMEA Total Rewards programs across 10+ countries and led multi-country healthcare launches and campaigns across 12+ European markets. At Unilever and Pierre Fabre Dermo-Cosmetique, I worked on regional brand strategy and national product launches; I also build AI agents and automated workflows for research, content and campaign operations.

Experience

Work history, roles, and key accomplishments

Current

Head of GTM and B2B Marketing, Europe and LATAM

Current

Fluentbe

Apr 2022 - Present (4 years 6 months)

Owned the international B2B marketing plan for European expansion, opening 3 markets and testing demand in Iberia and LATAM. Raised meeting-to-opportunity conversion by ~40% and pipeline per rep by up to 60% through data-driven budget reallocation.

EMEA Program Operations Lead - Total Rewards

Johnson & Johnson

Sep 2019 - Mar 2022 (2 years 6 months)

Led EMEA delivery of Total Rewards programs across 10+ countries and three business units, adapting global frameworks to local regulations and cultures. Managed stakeholders and vendors, set KPIs, and led the CEE COVID-19 response.

Program Management Stakeholder Management Vendor Management KPI Setting Cross functional Coordination Regulatory Compliance

Brand Marketing Manager - Digestive Health

Johnson & Johnson

Aug 2016 - Aug 2019 (3 years)

Owned P&L, go-to-market strategy, and integrated marketing budget for a multi-million-euro healthcare portfolio across 12+ European markets. Led multi-country launches and integrated campaigns across paid digital, retail, and healthcare-professional channels.

Brand Management P L Ownership Go To Market Strategy Integrated Marketing Campaign Management Agency Management KOL Programs Event Marketing

Brand Manager - Household and Home Care

Unilever

Feb 2012 - Jul 2016 (4 years 5 months)

Owned regional brand strategy, launches, and campaign briefs for market-leading brands (Cif, Domestos) with creative and media agencies, sales, and trade marketing across European markets.

Brand Strategy Campaign Brief Agency Management Trade Marketing Product Launch