Fabio Franco

Responsible for Sephora Brazil's digital ecosystem (app and e-commerce), leading three squads — App, Site, and QA — from discovery to delivery, and participating in LatAm regional decisions on shared infrastructure.

• Identified a revenue-recovery opportunity in the payments layer: after trade-off analysis, adjusted the checkout timeout with Pagar.me, recovering ~1% of checkout revenue previously

Solo-built and launched a social civic-engagement app (iOS and Android) from zero to the app stores — citizens report an urban problem, mobilize the community, and track its resolution.

• Served as PM, product designer, QA, and founder: from vision and business model to discovery, prototyping, usability testing (Figma, FlutterFlow), and end-to-end agile delivery.
• Delivered the MVP's core flows

Brazil representative in the strategy for the integrations ecosystem (open platform) of Mercado Shops, Mercado Livre's e-commerce unit — from competitive analysis to defining opportunities and roadmap, with subsequent LatAm implementation. Only Brazilian on a LatAm team with Spanish as the official language.

• Coordinated 11 CRM, chat, and notification integrations with cross-functional teams — t

Directly led 13 people across 3 squads, owning end-to-end discovery and strategy for three digital products (MGB Digital, MGB Pro, MGB Store) in the company's digital transformation (B2B and B2C, education and sports management).

• Built a new e-commerce experience, resulting in x2 online revenue, with a faster, more intuitive purchase journey.
• Launched the subscription model for MGB Pro (+112%

Product Owner at a Canadian company, with an international team and a fully English-speaking routine.

• Led the redesign and LGPD adaptation of the "Trânsito Mais Gentil" app (Porto Seguro), managing roadmap and backlog with Scrum and Jira.
• Ran discovery and prototyping for a government-citizen communication platform, delivering a functional MVP in 6 months with public and private stakeholder v

Founded from zero a fitness and wellness marketplace — a credit-based system connecting users to gyms and studios.

• Defined vision, business model, and MVP; coordinated UI/UX, development, and go-to-market.
• Built an online healthy-food store and partnerships with gyms, nutrition brands, and delivery platforms, expanding recurring revenue and customer lifetime value; reached break-even in 3 mon

Product consulting for a travel startup (later acquired by Belvitur), helping build the MVP of its travel-package platform.

• Contributed to building the platform's MVP, which generated R$350K in 3 months and enabled a new funding round for the company.
• Worked on discovery and definition of core features, connecting product vision to fast commercial results.

Strategic project management and PMO at an energy company in the AES group, presenting Brazil's innovation initiatives monthly to the US headquarters, in English.

• Led the data intelligence project (discovery, benchmarking, technical team management, and support for predictive modeling with IBGE data) that recovered $63M in unbilled revenue.
• Structured the company's PMO, governing a $1B effici

Trainee of the AES Brasil talent program. Job rotation and management of the following projects:

• AES Brasil Electric Energy Social Tariff Program (TSEE) - team with around 100 employees
• Community newspaper for publicizing commercial actions - more than 500 partner low-income communities in Brazil

I supported strategic risk management consulting projects for large corporate clients, focusing on data-driven insights and business process optimization.

• Mapped and analyzed critical business processes to identify inefficiencies, risks, and automation opportunities, enabling more resilient and scalable operations.
• Developed analytical reports and dashboards consolidating KPIs across finance,

I worked on initiatives focused on operational efficiency, vendor performance, and quality of service delivery in contracts. I developed initial experience in stakeholder management, process control, and data-driven decision-making.

• Managed contracts with vendors and service providers, ensuring SLA compliance, operational continuity, and adherence to governance standards.
• Monitored Key Perfor

MBA in Finance from Insper, completed between 2015 and 2017.