Open to opportunities

Fernanda Yoshida

@fernandayoshida

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Product leader driving global e-commerce growth through data-driven strategy and cross-functional team leadership.

Brazil

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What I'm looking for

I seek a product leadership role where I can drive data-led growth, scale global e-commerce products, lead cross-functional teams, and deliver measurable business impact in an inclusive, high-performing culture.

I am a product leader with 10+ years of experience delivering growth, strategy, and execution for e-commerce and B2B digital platforms across 30+ countries. I lead cross-functional, remote teams, scale global products, and consistently deliver measurable business impact.

My work blends product strategy, discovery and data-driven decision making: I define roadmaps aligned with OKRs, run rigorous discovery using Triple Diamond and Opportunity Solution Tree, and apply analytics to anticipate delivery risks and optimize performance.

Notable achievements include building an international B2B Order Portal that drives the majority of digital sales, increasing team throughput by 55%, and delivering an 85% revenue increase while migrating multiple stores to Shopify and improving site performance by 300%.

Experience

Work history, roles, and key accomplishments

Current

Squad Leader

Current

Grupo Boticario

Apr 2024 - Present (1 year 5 months)

Led a cross-functional remote squad to build and scale an international B2B Order Portal supporting operations in 30+ countries, driving 59% of digital sales and increasing team throughput 55% while reducing operational workload by 80h/month.

Product Strategy B2B Roadmapping Stakeholder Management Data Driven Decision Making Automation)

Senior Product Manager

Grupo Boticario

Mar 2022 - Mar 2024 (2 years)

Defined strategic product roadmaps and led migrations to Shopify, achieving 85% revenue growth and 300% site performance improvement while driving award-winning market results and consistent Black Friday outperformance.

Product Management Roadmapping Shopify Migration OKRs Jira UX Research

Product Analyst

Grupo Boticario

Mar 2021 - Feb 2022 (11 months)

Performed market and competitive analyses and defined go-to-market strategies for multimillion-dollar brands, overseeing KPIs across revenue, margin, retention, and channel implementations to optimize product performance.

Market Analysis Go To Market KPIs E Commerce)Revenue Forecasting Cross Functional Collaboration Data Analysis

Product and Business Analyst

Intelbras

Jun 2019 - Feb 2021 (1 year 8 months)

Owned commercial platform product backlog and defined pricing, profitability, and sales forecasts for the Solar Energy BU, managing lifecycle and go-to-market planning for a portfolio of 40+ products.

Product Ownership Pricing Strategy Forecasting Benchmarking Go To Market KPI Tracking

Product Engineer

Furukawa Electric LatAm

Oct 2013 - May 2019 (5 years 7 months)

Managed end-to-end development of new opportunities for Optical Ground Wire products, producing technical and commercial proposals, performing market and financial analyses, and coordinating suppliers and sales support.

Product Development Market Analysis Financial Analysis Client Engagement

System Analyst

ExxonMobil BSC Brasil

Nov 2012 - Sep 2013 (10 months)

Managed system outage coordination and disaster recovery test simulations within a virtual team to ensure 24/7 availability and resilience of internal applications and processes.

Incident Management Disaster Recovery System Monitoring