Adriana Ribeiro Figueiredo

Atuei na definição e priorização de iniciativas de produto, conectando comportamento dos usuários, métricas de uso e objetivos de negócio para identificar oportunidades de crescimento e redução de churn.

Conduzi uma agenda contínua de experimentação, incluindo A/B tests, in-app prompts e fluxos de onboarding, com foco em reduzir fricções na jornada e acelerar o usuário até o Aha Moment.

Trabal

Atuei na liderança e evolução do produto digital da Leroy Merlin, com foco em estratégia de produto, experiência do cliente, crescimento, inovação e transformação digital. Conduzi iniciativas de modernização do aplicativo, evolução de funcionalidades, programas de fidelidade, estabilidade, escalabilidade e segurança, trabalhando de forma próxima a times de Tecnologia, Negócios, UX, Dados e outras

I lead the Leroy Merlin application, focused on developing a comprehensive vision and strategy to enhance its relevance and deliver outstanding value to our customers and the business. In my first year, I achieved:

- 106% increase in order volume
- 47% rise in monthly active users
- 37% reduction in monthly uninstalls
- 4.79% customer retention rate

In the second year, my results was:
-31% rise

Atuei como Product Management Mentor, apoiando profissionais e alunos em sua evolução na carreira de Produto e no desenvolvimento de competências para atuação no mercado.

Orientei alunos em transição de carreira, desenvolvimento de projetos, tomada de decisões relacionadas a Produto, posicionamento profissional, elaboração de currículos e preparação para entrevistas.

Atuei como parceira de des

Atuei como Product Management Mentor, apoiando profissionais e alunos em sua evolução na carreira de Produto e no desenvolvimento de competências para atuação no mercado.

Orientei alunos em transição de carreira, desenvolvimento de projetos, tomada de decisões relacionadas a Produto, posicionamento profissional, elaboração de currículos e preparação para entrevistas.

Atuei como parceira de des

Atuei como Digital Product Manager na Unidade de Negócios de Investimentos do Nubank, liderando duas equipes com diferentes níveis de complexidade e atuando na evolução de produtos, experiência do cliente e crescimento de novos investidores.

Na primeira equipe, liderei iniciativas voltadas à melhoria da experiência da carteira de investimentos, transformando feedbacks dos clientes em oportunidad

I had the opportunity to work in the Investment Business Unit of one of the largest fintech companies, which attracted 5 million active investors in its first year. My mission was to develop tailored investment solutions for Nubank customers.

During my tenure, I navigated two teams with varying levels of complexity. In my first team, I focused on enhancing customer satisfaction in the investment

Tenho sólida experiência no setor de investimentos, onde me concentrei em engajar investidores brasileiros. Ao longo da minha carreira, contribuí para cinco equipes, desenvolvendo habilidades essenciais em entrega de produtos, priorização de recursos, gestão de stakeholders e compreensão das necessidades dos clientes, sempre considerando também os requisitos de Compliance e Regulação aplicáveis ao

I focused on democratizing credit and facilitating debt negotiations for B2B and B2C sectors, impacting 60 million Brazilians directly. My main objectives were to develop consultation products that aided credit decision-making, increased company revenue, and enabled consumer purchases, while also assisting in debt negotiations.

Key achievements include:

- Implementing over five projects that boo

Management of all activities of the Esmalteria Nacional Santo Amaro unit: customer service, employee training, service quality standards, cash and stock control, unit layout, product exposure and prospecting for new customers. Creation of Facebook Ads and Google Adwords campaigns, content production, monitoring interactions and metrics on social networks. Use of email marketing trigger tool. Inclu

• Coordinated marketing department activities including institutional communication, digital marketing, and market research.
• Managed partnerships for internal and external events, resulting in increased brand visibility.
• Prepared and analyzed campaign indicator reports, ensuring budget control and quality services for events.

The Course by Tara Wellington, which covers building and communicating a story, is a little like cooking and how to structure a compelling story for a new product, initiative, or way of working, h
How to adapt your communications to influence key stakeholders, like leadership and cross-functional teams and how to influence at all stages of the product life cycle.

The course by Ravi Mehta discusses methods of building high-performance product teams, managing up/down/across, and creating cross-functional influence.
There's a huge difference between building features and leading product teams. This program focuses on how to build high-performance product teams, recruit top talent, develop your teams capabilities, manage up/down/across, and communicate effecti

Mar 2025

Mar 2025

Jan 2024

Jan 2024

Dec 2024

Jan 2024

Dec 2024

Dec 2024

Sep 2024

Mar 2024

Mar 2023

Jun 2023

Oct 2022

This course is responsible for showing how to define the market, the target audience, the strategy to go to market, the value proposition, the problem to be resolved, looking for the market-fit, defining the product development roadmap, providing successes by company products, and more. For a confidential position, you will have a direct relationship with an executive board (CEO, CPO, CTO, etc.) w

Jan 2020

Aug 2020

May 2020

Jun 2020

May 2020

Oct 2019

Jan 2019

Plan, propose strategies, define, execute and manage Marketing tactics by measuring and evaluating their effectiveness in the organizational context; Structuring creative and technological solutions, being the driving force behind the search for trends and innovation for the business, proposing marketing solutions; Elaborate marketing plans, based on innovation, knowledge about the consumer and te

The publicist trained by Belas Artes has an innovative profile, characterized by critical capacity, strategic thinking and creativity. Sou formação allows the student to plan and apply strategies for advertising communication, marketing, sales and offline, online and network branding management. It identifies the best means, vehicles and form of communication for clients to achieve visibility of p