Open to opportunities

Geison Tobaldini

@geisontobaldini

Message

I lead digital platform products that scale globally and modernize legacy operations.

Brazil

Message

What I'm looking for

I'm looking to lead digital platform products where I can shape strategy, prioritize complex roadmaps, align cross-functional teams, modernize legacy systems, and deliver measurable outcomes at scale.

I've led digital platform products for Fox Corporation, CI&T, Avenue Code, Eureka Labs, and major clients including Coca-Cola, AB InBev, Ford, Claro, and Sicoob. My work spans media, telecommunications, retail, banking, and loyalty products.

At Fox Corporation, I owned the roadmap for more than 100 media workflows across ingestion, transcoding, quality validation, and distribution. I also coordinated product planning for large-scale live events including the Super Bowl, helping ensure reliable media availability across TV stations, VOD platforms, and distribution partners.

At CI&T, I expanded a loyalty platform from 7 to 17 countries and led two multidisciplinary teams of eight professionals. I also delivered an order management platform that replaced a 20-year-old legacy system and reduced annual operational costs by 70%.

I bring a technical foundation in Java and enterprise e-commerce to product strategy, discovery, roadmap prioritization, analytics, and cross-functional leadership. I enjoy turning complex business and technical needs into scalable products with measurable outcomes.

Experience

Work history, roles, and key accomplishments

Senior Product Owner

Fox Corporation

Sep 2024 - Feb 2026 (1 year 5 months)

Led a cross-functional team of 6 engineers for a media processing platform, owning roadmap and prioritization of over 100 media workflows. Coordinated product planning for large-scale live events including the Super Bowl.

Product Strategy Product Roadmap Stakeholder Management Agile Scrum Distribution Cross functional Leadership

Senior Business Analyst

Avenue Code

Jun 2024 - Sep 2024 (3 months)

Led an enterprise API migration to Apigee within a Google Cloud Platform environment for a telecommunications client. Conducted product discovery for a new enterprise data domain in the financial sector.

Apigee Google Cloud Platform Product Discovery Requirements Gathering Product Strategy Cross Functional Communication

Senior Specialist Lead

CI&T

Mar 2021 - Apr 2024 (3 years 1 month)

Led the evolution of a loyalty platform across 17 countries, defining KPIs and directing rollout to 10 additional countries. Conceptualized and delivered an order management platform that reduced annual operational costs by 70%.

Product Strategy Product Roadmap Stakeholder Management KPIs Amplitude Hotjar Data Driven Decision Making Cross functional Leadership Agile Scrum Order Management Legacy Modernization IAM Audit

Product Owner

Eureka Labs

May 2019 - Mar 2021 (1 year 10 months)

Led the evolution of a digital platform supporting bank managers, defining product vision and roadmap for a nationwide vaccination management platform. Collaborated with stakeholders to transform business requirements into scalable digital solutions.

Product Vision Product Roadmap User Stories Stakeholder Management Agile Scrum Scheduling Payments Inventory Management

Business Analyst

Anymarket

Jan 2019 - Apr 2019 (3 months)

Led business analysis for the implementation of an Oracle Commerce Cloud e-commerce platform, gathering requirements and enabling business user autonomy. Collaborated with multidisciplinary teams to replace legacy systems.

Business Analysis Requirements Gathering Oracle Commerce Cross Functional Collaboration

Business Analyst

McFadyen Digital

Jan 2017 - Dec 2018 (1 year 11 months)

Led the launch of a retail e-commerce on Oracle Commerce Cloud, gathering requirements to promote business team autonomy. Launched a retail e-commerce platform, replacing legacy systems to support product growth.

Business Analysis Requirements Gathering Oracle Commerce Retail E Commerce Customer Experience

ATG Developer - Java

McFadyen Digital

Sep 2016 - Jan 2017 (4 months)

Developed and implemented three enterprise e-commerce platforms using Oracle ATG and Endeca, contributing to back-end and front-end solutions. Collaborated with multidisciplinary teams to deliver scalable digital commerce solutions.

Java Oracle ATG E commerce Solutions Scalability

ATG Developer - Java

Compass UOL

Mar 2014 - Nov 2015 (1 year 8 months)

Developed and enhanced four enterprise e-commerce platforms using Oracle ATG and Endeca, contributing to front-end and back-end architecture. Built robust Java-based solutions supporting scalable digital commerce initiatives.

Java Oracle ATG E commerce Solutions Software Development Lifecycle