Open to opportunities

Evelyn Nungari

@evelynnungari

Message

I build bank brands and corporate affairs functions that turn reputation into measurable commercial growth.

Kenya

Message

What I'm looking for

I'm seeking an executive marketing role where I can apply brand strategy and corporate affairs expertise to regulated financial services, commercial growth and multi-market stakeholder engagement.

I've built marketing and corporate affairs functions that turn brand equity into commercial growth across East African financial services. At DIB Bank Kenya, I established the function from inception and led integrated strategies supporting over 50% balance-sheet growth within four years and more than KES 200 million in earned media value.

Across UBA, I translated pan-African brand strategy for Kenyan customers and regulators, grew a social audience from 2,000 to 80,000 in one year, and supported 20% balance-sheet growth through integrated campaigns. I also increased customer referrals by 30%, managed major budgets, and led stakeholder engagements involving government representatives, partners and media.

Now at Ascent Training Institute, I lead organisation-wide communications, strengthen brand positioning and reputation management, and introduce measurement that connects messaging to enrolment interest. I bring 20 years of experience in regulated institutions, multi-market governance and practical brand leadership.

Experience

Work history, roles, and key accomplishments

Current

Director, Communications

Current

Ascent Training Institute

Jul 2025 - Present (1 year 2 months)

Leading organization-wide communications for a learning-focused institution, aligning messaging with mission and growth. Advising leadership on brand positioning and public engagement.

Communications Strategy Brand Positioning Reputation Management Stakeholder Engagement Content Strategy Internal Communications

Head of Marketing and Corporate Affairs

DIB Bank Kenya

Jul 2019 - Jun 2025 (5 years 11 months)

Built the Marketing and Corporate Affairs function from inception, setting strategy, governance, budgets, and agency panel. Delivered integrated campaigns generating over KES 200 million in earned media value and contributed to over 50% balance sheet growth.

Marketing Strategy Brand Strategy Corporate Affairs Budget Management Agency Management Campaign Management Earned Media Social Media Growth Stakeholder Engagement Islamic Banking Financial Services

Head of Brand Management

United Bank for Africa (UBA) Group

Jul 2018 - Jun 2019 (11 months)

Directed brand strategy for the Kenyan subsidiary of a pan-African banking group, translating continental brand architecture into local positioning. Scaled social media audiences from 2,000 to 80,000 followers within one year and contributed to 20% balance sheet growth.

Brand Strategy Brand Governance Social Media Management Integrated Campaigns Stakeholder Engagement

Head of Marketing and Corporate Communications

United Bank for Africa (UBA) Group

May 2017 - Jul 2018 (1 year 2 months)

Administered full marketing and communications budget, introducing cost-saving initiatives while maintaining campaign effectiveness. Increased customer referrals by 30% and converted at 15%, and negotiated media partnerships and sponsorships.

Budget Management Cost Optimization Referral Marketing Media Relations Sponsorship Management Stakeholder Engagement

Assistant Marketing Manager

I&M Group PLC

Sep 2014 - Apr 2017 (2 years 7 months)

Orchestrated integrated marketing campaigns, sponsorships, and customer engagement initiatives across retail and business banking. Managed budgets up to KES 200 million and produced post-campaign performance reports for senior management.

Campaign Management Budget Management Sponsorship Management Agency Management Event Management performance reporting