Evan User

I’m an analytics-forward marketing strategist with 10+ years driving growth across B2B SaaS, CPG, food & beverage, and nonprofit sectors. I specialize in diagnosing funnel and attribution gaps, building data infrastructure, and executing integrated campaigns that tie directly to pipeline, revenue, and retention. I enjoy embedding with cross-functional teams to own execution and build systems that keep producing results.

At Hummingbird Communications, I built unified analytics and attribution frameworks consolidating paid media, CRM, and POS data—cutting reporting time by 70% and enabling faster budget decisions. I developed attribution and forecasting models that delivered 22–25% lower CPA and 40% increases in qualified leads, and I launched email and SMS lifecycle programs (HubSpot, Klaviyo) that increased activation by 42%, reduced time to first transaction by 35%, and lifted open rates from 22% to 38%. I also led SEO/content strategy (120% organic traffic growth in 8 months) and improved conversions by 18% through conversion path analysis.