Open to opportunities

Eugenia User

@eugeniauser

Senior business development leader driving enterprise indirect software security revenue through partner ecosystems across UAE and MENA.

United Arab Emirates

Message

What I'm looking for

I’m looking to drive enterprise indirect software security growth by partnering with channel ecosystems—building joint plans, owning full sales lifecycle execution, and enabling partners through forecasting, CXO positioning, and POCs.

I’m an enterprise software sales and business development leader with 8+ years of experience in solution sales across the UAE and MENA region. I specialize in driving indirect revenue through structured partner ecosystems, including channel partners, VARs, and system integrators.

As Head of Business Development – Middle East and North Africa at RecFaces, I led enterprise business development across UAE and MENA, consistently exceeding annual revenue targets by ~20%. I build and execute joint business plans with partners, manage the full sales cycle, and maintain accurate pipeline forecasting through CRM governance.

I position advanced Video and security analytics solutions comfortably at CXO level, qualifying opportunities to ensure optimal use of presales and consulting resources. I also deliver executive presentations, technical workshops, and Proof-of-Concept deployments, while aligning pricing strategy, contract negotiation, and deal closure.

I’m equally focused on enablement and growth: I led partner enablement and channel development initiatives that improved revenue performance by 32%. I collaborate with product management and marketing teams on customer requirements, targeted campaigns, and market intelligence to support strategic business decisions.

Experience

Work history, roles, and key accomplishments

Current

Head of Business Development – MENA

Current

RecFaces Video Analytics Security Solutions Vendor

Jan 2022 - Present (4 years 6 months)

Led enterprise business development across the UAE and MENA region, expanding partner-driven pipeline and exceeding annual revenue targets by ~20%. Managed the full sales lifecycle and partner enablement, improving enterprise project engagement and revenue performance by 32%.

Enterprise Business Development Indirect Sales Pipeline Management Opportunity Qualification Sales Forecasting Pricing Strategy Contract Negotiation Video Analytics Security Analytics Market Intelligence Partner Enablement Cross Selling Salesforce CRM

Current

Head of Business Development

Current

RecFaces Video Analytics Security Solutions Vendor

Jan 2022 - Present (4 years 6 months)

Led enterprise business development across the UAE and MENA region, exceeding annual revenue targets by ~20% through strategic account expansion and partner-driven sales. Managed enterprise pipeline, executed executive positioning and POC deployments, and led partner enablement/channel development to improve revenue performance.

Enterprise Business Development Solution Sales Channel Partner Management VARs Opportunity Qualification project registration Forecasting Pricing Strategy Contract Negotiation Cross Selling Partner Enablement Market Intelligence Competitive Intelligence Video Analytics Security Solutions

Sales Development Representative Intern

PJSC ROSNEFT

Supported sales and business development activities by coordinating communication with clients and internal teams and assisting with opportunity qualification and preparation of commercial proposals. Helped the sales team with documentation coordination and follow-ups.

B2B Sales Support Business Development Support Client Coordination And Follow Up Opportunity Qualification Document Coordination

Sales Manager UAE & MENA

RecFaces Video Analytics Security Solutions Vendor

Executed channel sales strategy for enterprise video management (VMS) and access control (ACS) projects across the UAE, supporting enterprise and governmental security initiatives. Coordinated partner enablement, presales discussions and documentation for proposals, and supported tender/RFP processes.

Channel Sales Strategy Video Management Access Control VARs Opportunity Qualification Proposal Development Partner Enablement Tender RFP Process

Sales Development Representative Internship

PJSC Rosneft

Supported sales and business development activities by coordinating with clients and internal teams and assisting with opportunity qualification and commercial proposals. Helped with documentation coordination and follow-ups to support the sales team’s B2B activities.

B2B Sales Support Opportunity Qualification Sales Documents Client Coordination

Sales Manager UAE – Middle East

RecFaces Video Analytics Security Solutions Vendor

Executed channel sales strategy for enterprise video management (VMS) and access control (ACS) projects in the UAE with system integrators and VARs. Supported partner-driven opportunity qualification through PoCs, proposals, and commercial coordination, including partner enablement and RFP/tender support.

Channel Sales Video Management Access Control VARs System Integration Opportunity Qualification Proposal Preparation Commercial Coordination Partner Enablement Compliance Documentation Sales Support

Education

Degrees, certifications, and relevant coursework

Lauder Business School (Austria)

Master of Science, International Management & Leadership

2020 - 2022

Activities and societies: Dean's List (Top 3% of students)

Earned a Master of Science in International Management & Leadership at Lauder Business School in Austria between 2020 and 2022. Dean's List with a Top 3% student standing.