I've led strategic communications and multimedia work for government, UN-partnered, World Bank-financed, NGO and private-sector programmes across Sub-Saharan Africa.
At Apex Porter Novelli, I built Kenya's e-mobility communications coalition with EPRA, UNEP and civil society, securing 34 national media placements. I also helped Kenya Revenue Authority grow its WhatsApp channel 217% in four months without paid media and led a crisis response that removed defamatory content within 48 hours.
As a Google News Lab Teaching Fellow, I designed and delivered 100+ localized sessions across 10 countries, reaching 3,000+ practitioners. I build practical training frameworks, translate technical material into accessible stories, and work carefully with vulnerable communities through consent-first documentation.
My hands-on work spans strategy, media relations, editorial standards, photography, video, digital publishing and campaign production. I've led newsroom workflow improvements, trained correspondents and interns, and produced platform-native content that connects public-interest programmes with the people they need to reach.
