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Mbeka Akinyi

@mbekaakinyi

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I build high-impact communications campaigns that grow engagement, influence policy, and protect brands.

Kenya

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What I'm looking for

I'm looking to lead strategic communications for nonprofit, international development, or research-driven organisations, translating complex evidence into compelling campaigns, strengthening brand consistency, and delivering measurable stakeholder engagement.

I've led communications for the Organisation of Southern Cooperation's global education and advocacy initiatives across 28 member states, building engagement through multi-phase campaigns, convenings, and policy-focused storytelling.

My work has increased social engagement by 30% and website traffic by 25% in three months, while the 2024 Festival of the Greater South reached 2,800+ attendees and generated 4.2M impressions. I translate research and technical evidence into accessible content for funders, governments, media, and the public.

Across OSC, BrandMagma, Kikosi/NACADA, and Addlestone, I've delivered digital growth, crisis response, media partnerships, donor communications, and national SBCC campaigns. I bring practical experience managing teams, agencies, brand systems, multilingual messaging, and high-stakes stakeholder engagement.

Experience

Work history, roles, and key accomplishments

Communications Officer, BIE Programme

Organisation of Southern Cooperation

Aug 2024 - Mar 2026 (1 year 7 months)

Design and execute multi-phase communications and SBCC strategies for a flagship global education initiative, expanding engagement across 15+ countries. Lead stakeholder coordination for flagship convenings and direct capacity-building programs.

Communications Strategy Social And Behavior Change Communication (SBCC)Stakeholder Coordination Event Management Capacity Building Social Media Website Management Template Management Consent Management Advocacy

Digital Content Writer

Organisation of Southern Cooperation

Nov 2023 - Aug 2024 (9 months)

Authored 20+ articles and 100+ social media posts, lifting website traffic by 40% and engagement by up to 35%. Secured 15 media partnerships and produced internal communications materials.

Content Writing Social Media Media Relations Internal Communications SEO

Digital & Social Media Consultant

BrandMagma Communications

May 2022 - Nov 2022 (6 months)

Led a digital rebranding and content campaign for a real-estate client, driving a 55% increase in web traffic and 720 qualified leads. Managed a 4-person team and implemented Monday.com to streamline content processes.

Digital Marketing Social Media Team Management Monday.Com Content Strategy Whitepaper Writing

PR & Advocacy Officer

Addlestone Marketing & PR

Nov 2018 - Jun 2020 (1 year 7 months)

Directed communications for a UNDP-funded African Youth Conference, generating 950K+ impressions. Co-authored a youth-employment policy paper and built crisis playbooks and stakeholder maps.

Public Relations Advocacy Event Communications Policy Writing Crisis Communications Stakeholder Mapping

Social Media & SBCC Lead

Kikosi Ltd

Oct 2019 - Apr 2020 (6 months)

Directed a $250K national social and behaviour-change campaign on parenting as a substance-abuse prevention strategy, reaching 2,500+ participants. Created the #ParentingAgainstDrugs toolkit and coordinated celebrity advocacy partnerships.

Social Media Social And Behavior Change Communication (SBCC)Campaign Management Advocacy Media Relations Partnership Building