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Caroline Kinyulusi

@carolinekinyulusi

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Strategic communications leader with 15+ years of experience.

Kenya

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What I'm looking for

I seek a role where I can leverage my communication skills to drive impactful narratives and support mission-driven initiatives.

As a communications specialist with over 15 years of experience, I have honed my skills in public policy, research storytelling, and digital campaigns. My expertise lies in transforming complex information into engaging narratives that resonate with diverse audiences, including policymakers and the public. I have a proven track record of leading strategic communications initiatives that drive significant engagement and visibility.

In my current role as Head of Communication & Knowledge Management at the Commission on Revenue Allocation, I successfully influenced key fiscal decisions and launched national campaigns that boosted digital engagement by over 600%. My experience also includes raising over $2M through strategic donor communications and enhancing brand visibility for government clients. I am passionate about using my skills to support mission-driven teams in delivering impactful messages.

Experience

Work history, roles, and key accomplishments

Current

Head of Communication & Knowledge Management

Current

Commission on Revenue Allocation (CRA), Kenya

Mar 2022 - Present (3 years 5 months)

Led strategic communications for revenue sharing and fiscal decentralization, influencing Senate's Ksh. 415B allocation decision. Launched national campaigns using explainer videos, infographics, and multilingual content—boosting digital engagement by 600%+.

Strategic Communications AI Tools Content Development Media Relations

Communications Advisor

Three Dimension Africa Communications

Jan 2019 - Dec 2022 (3 years 11 months)

Designed communication strategies for government clients (NEA, PA-K), enhancing brand visibility. Led digital content, branding, and capacity-building initiatives in a post-COVID communication landscape.

Communication Strategy Branding Capacity Building Consulting Government Relations

Senior Communication & Awards Manager

National Environment Trust Fund (NETFUND), Kenya

Jan 2016 - Dec 2020 (4 years 11 months)

Helped raise USD 2M+ through strategic donor content and communication tools. Delivered a Facebook campaign with 2660% post engagement growth.

Donor Engagement Social Media Marketing Grammarly

Project Manager / Chief Editor

Biovision Farmer Communication Programme (ICIPE)

Jan 2013 - Dec 2016 (3 years 11 months)

Produced 45+ issues of regional agriculture magazines, growing readership by 37%. Co-developed funding proposals and led cross-border editorial collaboration.

Content Production Editorial Management Proposals Publishing Project Management

Education

Degrees, certifications, and relevant coursework

University of Nairobi

M.A. Communication Studies, Communication Studies

2010 - 2012

Completed a Master of Arts in Communication Studies, focusing on advanced communication theories and practices. Gained expertise in strategic communication and media analysis.

Moi University

BSc. Information Sciences, Information Sciences, Publishing & Media Studies

1999 - 2003

Obtained a Bachelor of Science in Information Sciences with a specialization in Publishing & Media Studies. Developed skills in information management, publishing processes, and media content creation.