Open to opportunities

Penelope Ortiz

@penelopeortiz

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Strategic integrated communications leader with 13+ years of experience.

United States

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a strategic integrated communications leader with over 13 years of experience in shaping narratives and delivering earned media results for global consumer brands. My expertise lies in driving large-scale events, creative storytelling, and influencer strategies that foster brand love and business growth. I excel in cross-functional collaboration and managing multimillion-dollar budgets, ensuring that every campaign resonates with key audiences.

Throughout my career, I have successfully designed and executed integrated marketing efforts across various channels, including PR, paid media, and digital platforms. My role as Vice President at Edelman Public Relations has allowed me to spearhead multi-channel activations that drive brand awareness and affinity. I am known for my creativity and leadership, consistently delivering results in high-pressure environments while translating business needs into compelling stories.

Experience

Work history, roles, and key accomplishments

Current

Vice President

Current

Edelman Public Relations

Jan 2024 - Present (1 year 4 months)

As Vice President, led integrated marketing efforts across PR, paid media, and digital channels, driving creative storytelling and managing multimillion-dollar budgets. Collaborated with global teams to execute campaigns that align with business goals and enhance brand visibility.

Integrated Marketing Storytelling Budget Management Cross Functional Collaboration Influencer Strategies Media Relations Campaign Development Strategic Planning Brand Management

Senior Account Supervisor

Edelman Public Relations

Feb 2021 - Jan 2023 (1 year 11 months)

Delivered high-impact earned media results through creative storytelling and integrated influencer strategies. Managed budgets and negotiated partnerships with high-profile celebrities to enhance brand credibility and maximize campaign reach.

Influencer Management Budget Management Cross Functional Team Leadership Campaign Strategy Negotiation

Account Supervisor

Edelman Public Relations

Jan 2017 - Feb 2021 (4 years 1 month)

Led successful activations and served as the primary client contact, providing strategic counsel on PR and media relations. Managed large-scale consumer events and influencer-driven campaigns to elevate brand visibility.

Event Management Media Relations Strategic Planning Resource Allocation PR Strategy

Senior Account Executive

Edelman Public Relations

Mar 2014 - Aug 2015 (1 year 5 months)

Developed media relations strategies for consumer product launches, achieving significant increases in media impressions. Coordinated press events and managed celebrity relationships to reinforce brand messaging.

Media Relations Campaign Management Celebrity Engagement Brand Awareness Press Events Content Creation

Public Relations Account Coordinator

Havas Formula Public Relations

Jan 2011 - Jan 2012 (1 year)

Coordinated high-profile press conferences and supported campaign launches for various clients. Managed logistics and media engagement to ensure optimal coverage and impactful guest experiences.

Event Coordination Logistics Content Creation

Education

Degrees, certifications, and relevant coursework

Pace University

Business Writing

2017 -

Completed courses in Business Writing Essentials, enhancing skills in professional communication, writing techniques, and effective messaging strategies.

Western Connecticut State University

Bachelor of Science, Justice and Law Administration

2005 - 2009

Completed a Bachelor of Science in Justice and Law Administration, focusing on the principles of justice, legal systems, and public policy. Engaged in various projects and activities that enhanced understanding of legal frameworks and their application in real-world scenarios.