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Erin Walsh

@erinwalsh

Growth marketing executive and consultant who generated $200M+ in incremental revenue through digital growth and ecommerce programs.

United States

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At Boehringer Ingelheim Animal Health, I built a digital growth platform connecting acquisition, ecommerce, lifecycle marketing, CRM, and analytics. I generated $200M+ in incremental revenue through an internal B2B ecommerce platform and delivered another $10M through consumer loyalty and lifecycle initiatives.

At SCIENCE 37, I developed digital patient acquisition strategies for an AI-enabled virtual clinical trial platform. My data-driven acquisition and journey optimization doubled high-quality leads, increased conversion rates by 10%, and reduced patient recruitment timelines by 50%.

As a Strategic Marketing Consultant, I advise organizations on growth marketing, digital transformation, AI-enabled marketing, and MarTech strategy. Across my career, I’ve built demand generation and go-to-market programs for healthcare and enterprise technology organizations, including Merck Animal Health, Western Digital, EMC CORPORATION, and Oracle Corporation.

Experience

Work history, roles, and key accomplishments

Current

Strategic Marketing Consultant

Current

Self Employed

Jan 2025 - Present (1 year 9 months)

Advises organizations on growth marketing, digital transformation, AI-enabled marketing, and MarTech strategy. Evaluates and implements emerging AI and automation tools to boost marketing productivity and streamline campaign workflows.

Growth Marketing Digital Transformation AI Marketing Automation CDP Google Analytics Predictive Analytics Workflow Automation

Director, Growth Marketing – US Pet Business

Boehringer Ingelheim Animal Health

Jan 2021 - Jan 2025 (4 years)

Built and led a digital growth platform for a multi-billion-dollar global healthcare business, generating $200M+ in incremental revenue through an internal B2B ecommerce platform. Delivered $10M in incremental revenue through B2B2C loyalty initiatives and scaled SEM, SEO, paid social, programmatic, email, and marketing automation programs.

Director, Marketing – Patient Recruitment & Engagement

Science 37

Jan 2019 - Jan 2021 (2 years)

Built digital patient acquisition strategies for an AI-enabled virtual clinical trial platform, helping pharmaceutical and biotech companies recruit qualified participants faster. Doubled high-quality leads, increased conversion rates by 10%, and reduced patient recruitment timelines by 50% through data-driven acquisition and journey optimization.

Demand Generation Pipeline Acceleration Customer Acquisition Digital Engagement Programmatic Media AI Predictive Analytics Segmentation Funnel Optimization Conversion Rate Optimization Paid Media Content Landing Pages Lifecycle Communications Client Partnerships

Director, Global Digital Marketing – Innovation & Operations

Merck Animal Health

Jan 2014 - Jan 2019 (5 years)

Directed global demand generation and digital marketing initiatives supporting revenue growth while managing a $10M annual marketing budget. Led enterprise deployment of Salesforce CRM, Marketing Cloud, Veeva Vault, and PromoMats across 42 global markets, creating scalable marketing operations and improving commercial execution.

Demand Generation Martech Digital Transformation Salesforce Marketing Cloud Veeva Vault PromoMats Marketing Automation Analytics Attribution performance reporting Budget Management Cross functional Leadership GTM Strategy

Director, Global Channel Marketing

Western Digital

Jan 2011 - Jan 2014 (3 years)

Developed and executed global GTM strategies that expanded market penetration, strengthened partner engagement, and delivered double-digit year-over-year revenue growth. Led a global marketing organization of 15 senior marketers across North America, Europe, Latin America, and Asia.

Channel Marketing Partner Ecosystem Demand Generation GTM Strategy Account Based Marketing Partner Enablement Analytics Market Intelligence Funnel Analysis Team Leadership

Vice President, Business Development

The Planet Group

Jan 2009 - Jan 2011 (2 years)

Identified and pursued sales opportunities for automated marketing and customer-loyalty programs, partnering with VARs, VADs, and system integrators. Developed relationships and managed existing customers' rollout of automated marketing and CRM systems across North America and APJ.

Business Development Sales Partnership Management CRM Marketing Automation Customer Loyalty Campaign Management

Director, Partner & Alliance Marketing – EMEA & APJ

EMC Corporation

Jan 2001 - Jan 2009 (8 years)

Designed and launched EMC's first enterprise partner loyalty program across Asia-Pacific, increasing partner sales by 20% and improving repeat business by 14% within the first year. Managed a $40M cooperative marketing budget and built data-driven partner segmentation strategies using Salesforce CRM analytics.

Partner Marketing Strategic Alliances Channel Growth GTM Execution Loyalty Programs Budget Management Salesforce Data Driven Segmentation Demand Generation Team Leadership

Vice President, International Integration

Leo Burnett

Jan 1998 - Jan 2001 (3 years)

Brought US brands to Europe for market expansion, localization, and set up demand generation ecosystems including organizing processes with inside sales, sales, marketing, IT, and leadership.

Business Development Market Expansion Localization Demand Generation Process Organization Cross Functional Collaboration

Senior Manager, Worldwide Demand Generation Programs

Oracle Corporation

Jan 1993 - Jan 1998 (5 years)

Designed and executed global demand generation programs for enterprise software, database, and technology solutions, leveraging marketing automation, CRM data, and performance reporting to increase qualified pipeline and accelerate customer acquisition. Partnered with worldwide Sales organizations to improve lead generation and campaign effectiveness.