Open to opportunities

Erin Broecker

@erinbroecker

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Entrepreneurial content marketing leader specializing in AI-driven B2B storytelling and operations.

United States

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What I'm looking for

I seek senior marketing roles where I can scale content operations, lead cross-functional teams, and translate AI capabilities into revenue-driving B2B storytelling.

I am an entrepreneurial content marketing leader with extensive experience building scalable content engines and defining global brand narratives. I specialize in translating complex AI concepts into compelling storytelling for B2B audiences and driving measurable business outcomes.

At TP (formerly Teleperformance), I led global marketing and content functions, positioned the company as an Agentic AI innovator, and created the TP.ai Talks videocast series to simplify technical capabilities into high-engagement content.

I have a proven track record of scaling teams and operations—building the first global Content Marketing Team at TP, establishing Product and Partner Marketing groups, and introducing AI-powered content intelligence platforms that improved UX, content recommendations, and content-driven revenue.

Across prior roles at Genesys Labs and Cisco, I designed metrics dashboards, led global launch strategies with major partners, and developed high-ROI partner and demand generation programs that contributed significant pipeline and revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Vice President, Global Marketing

Current

TP (Formerly Teleperformance)

Aug 2025 - Present (7 months)

Reinvigorated TP's strategic brand positioning around Agentic AI and scaled marketing to position the company as an AI innovator, translating content strategy into $14M in content-sourced revenue and achieving 143% of the 2025 goal.

Content Strategy Positioning Agentic AI Revenue Marketing Go To Market

Advisory Board Member

University of California, Irvine Division of Continuing Educ

Mar 2022 - Dec 2025 (3 years 9 months)

Advised faculty and board members on trends and advancements in the contact center and customer care industry, contributing strategic guidance from 2022–2025.

Advisory Customer Care Stakeholder Engagement

Senior Director, Global Content

TP (Formerly Teleperformance)

Feb 2022 - Aug 2025 (3 years 6 months)

Established Product and Partner Marketing teams, standardized product-focused content and introduced an AI-powered content intelligence platform, driving a 30% cost reduction and achieving 118% of performance goals.

Product Marketing Partner Marketing Content Intelligence Content Operations SEO Optimization Process Standardization Cost Optimization

Director of Global Content Strategy

TP (Formerly Teleperformance)

Jan 2020 - Feb 2022 (2 years 1 month)

Built TP's first global Content Marketing team, implemented standardized content governance and editorial processes, and scaled operations to achieve 136% of performance goals through SEO and engagement optimization.

Team Building SEO Vendor Management Content Operations Performance Metrics

Senior Manager, Global Content Strategy

Genesys Labs

Jan 2018 - Jan 2020 (2 years)

Designed a Marketing Metrics Dashboard and led global launch strategies for major technology partnerships, scaling demand generation to 135% of goal ($26M) via targeted content and enablement materials.

Dashboarding Demand Generation Content Strategy SEO Sales Enablement Storytelling

Multiple Leadership Positions

Cisco Systems

Jan 2001 - Nov 2017 (16 years 10 months)

Led content, partner, and growth marketing initiatives including a Rapid Response campaign adopted in 35 countries that generated $300M and partner programs that produced a $400M sales pipeline.

Content Strategy Partner Marketing Demand Generation Campaign Management Revenue Growth GTM